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Prominent Projects

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Words That Mean Business

In today’s fast-changing business environment, creating and maintaining a strong market presence requires a determined strategy, inspired branding and a consistent, well-crafted message. Using the right words helps convey your company’s vision, builds rapport with customers and suppliers and delivers a promise of quality and integrity.

Since 1988, Bernie Kruchak has written virtually every type of creative communication project – from articles and annual reports to websites and corporate histories. Based in the heart of North America – Winnipeg, Manitoba, Canada – Kruchak Creative delivers professional writing services to an array of world-class clients, including website developers, graphic designers, magazine publishers and business executives.

Words I'm Proud to Have Written

There is nothing more powerful than an educated heart.

Anchor statement for a series of radio ads for the Salvation Army's Booth College.

When there's a commitment to help, there's reason to hope.

Headline for a Canadian Cancer Society ad that thanked the Manitoba government for investing in ongoing cancer care.

Our vision is nurturing excellence.

Annual report headline for Manitoba Health Research Council.

WRITING EXCELLENCE