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Bernadette Dela Rosa

Digital Marketing Strategist | Online Media Content & Demand Generation | Online Audience Developer | Copywriter | Editor | Consultant


I pioneer strategies and methods for effective and profitable  online media marketing and sales through digital channels and online advertising, oversee the creative process and give guidance to the people that work under them.


  • Author of more than 500 published online articles
  • Editor and mentor at, a platform for all the talented women around the globe to showcase all their expressions and creative talents
  • Contributor to,  a vibrant network of thinkers who care about the world and making it better —  through their craft, their stories, and their ideas. 
  • Manages Social Media platforms such as Facebook, Twitter, Pinterest, LinkedIn and Instagram campaigns for a following of more than  5 million; developed and executed a successful, large-scale social media programs that curated a following of targeted members through online media and direct mail -funnelling marketing strategies.
  • Conceptualizes, copyedits  and oversee online content production of graphics, videos and blog posts; ensured content was SEM friendly with performance optimization
  • Proficient in online  media strategic development, sales funnel, persona development, community management, social engagement, and compiling data analytics

Professional Experience

May 2018Present

Training, Recruitment And Development Department Head-BORACAY NEWCOAST

Megaworld Global Estate Resorts, Inc.

Creates the design, planning, and implementation of marketing and sales training programs aligned with the objectives and strategy of the company. 

Collaborates with functional management teams to assess ongoing and future training and development needs as well as effectiveness of established programs. 

Develops a program delivery schedule that provides training as needed and in locations that work for the participants. Provides engaging communications about program information to encourage participation and highlight the value and benefits of training. 

Approves new training techniques and suggests enhancements to existing training programs. 

Oversees and establishes relationships with vendors to provide additional outside training programs.

May 2016Present

Founder and Chief Strategist

Strategys Online Media

Design social media strategies to achieve marketing targets

Manage, create and publish original, high quality content

Administer all company social media accounts ensuring up-to-date and relevant content

Liaise with writers and designers to ensure content is informative and effective 

Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)

Communicate with industry professionals via social media to create a strong network

Train internal teams to integrate and maintain a cohesive social media strategy

Stay up-to-date with new digital technologies and social media best practices


Consultant - Independent Contractor

Digital Marketing Strategy and Online Media Management

I pursue and identify unmet needs, goals, opportunities and challenges on the online marketing landscape. Then I would create and oversee the execution of the plan through specific initiatives that meet the purpose of the strategy through content & social media marketing, engagement and conversion optimisation.

Mar 2012Present

Co Founder - Shareholder

RMDC Digital Marketing

Directed and controlled the work and resources of the company and ensured the recruitment and retention of the required numbers and types of well-motivated, trained and developed staff to achieve its mission and objectives.

Established and maintained an effective formal and informal links with major customers, relevant government departments and agencies, local authorities, key decision-makers and other stakeholders generally, to exchange information and views and to ensure that the company is providing the appropriate range and quality of services.

Developed and maintained research and development programmes to ensure that the company remains at the forefront in the industry, applies the most cost-effective methods and approaches, provides leading-edge products and services and retains its competitive edge.

Represented the company in negotiations with customers, suppliers, government departments and other key contacts to secure the most effective contract terms for the company.

April 2016January 2017

Consultant and Editor -Digital Content

Storyteller  Doha, Qatar

Creatives + Production + Post Production + Marketing + Events

Worked with business partners to consult on long-term and short-term online content strategies and editorial content.

Collaborated with leaders throughout the company to translate marketing and digital experience strategies into compelling, effective and efficient content plans.

A a senior member of the Digital Experience team, had an overarching, macro level responsibility for all online content.

Aug 2010Feb 2012

Business Relations- Investment Consultant

TeleArk LLC. 

Primary interface for client’s business and consumer marketing campaigns.

Conducted outbound strategies and implementation such as phone calls to either take survey's, extend invitations, or set appointments.

Mar 2010Aug 2010

Junior Assistant Manager- BDO CCC

Banco De Oro Unibank (BDO)

Junior Assistant Manager – Head Office, Central Operations Group-Customer Contact Center

Sep 2007Mar 2010

Customer Support Specialist / Subject Matter Expert

24/7 Customer Philippines


Responsible for acting as a liaison between customers and companies. Assisted with complaints, orders, errors, account questions, billing, cancelations, and other queries.

Sep 2005Aug 2007

Customer Support Specialist/ SME


Customer Service Professional/ Subject Matter Expert

Accounts Handled:

First Choice Power, TX

Ryder Customer Response Center US

Served as the first point of contact for customers, delivered excellent customer service. Answered inbound phone calls, identified and resolved caller needs, and provided information.

Sep 2003Aug 2005

Marketing and PR Manager

Ideology Global Corporation

Formulated marketing strategies, bidding presentations and direct sales campaign for target clients in the construction industry. It included internet marketing through b2b channel sites and building exposition exhibits.

Jan 2003Sep 2003

Customer Service Specialist- US Publishing Account

Globalstride Customer Solutions

Provided end to end customer care management solutions and outsourcing services which includes product offering and renewal of free and paid trade publication targeting different industries and professionals, it also includes database information gathering and lead generation.

Jan 2002Jan 2003


Asatsu Advertising and PR Consultancy

Developed creative ideas and concepts, often in partnership with the art director;

Researched and studied clients’ products and services, the target audience and their competitors’ activities;

Wrote clear, persuasive, original copy;

Amended, revised or re-developed adverts or campaigns in response to feedback from the creative director, account team or clients;

Supervised campaigns through the production stage to completion;

Handled several campaigns at once, sometimes under pressure and often to tight deadlines;

Monitored the effectiveness of advertising campaigns.


Jun 1998Mar 2002

Bachelor in Communication Major in Communications Management

ASSUMPTION COLLEGE, San Lorenzo, Makati 

Systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology. Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information, including online communication.