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Bernadette Dela Rosa

Digital Marketing Strategist | Social Media Content & Demand Generation | Online Audience Developer | Copywriter | Consultant & Co-Founder at RMDC Digital Marketing


I pioneer strategies and methods for effective and profitable digital marketing and online advertising, oversee the creative process and give guidance to the creative people that work under them.

Work experience



Digital Marketing Strategy and Social Media Management

I pursue and identify unmet needs, goals, opportunities and challenges on the online marketing landscape. Then I would create and oversee the execution of a plan through specific initiatives to meet the purpose of the strategy through content & social media marketing, engagement and conversion optimisation.

May 2016Present

Chief Strategist

Strategys Online Media
  • Design social media strategies to achieve marketing targets
  • Manage, create and publish original, high quality content
  • Administer all company social media accounts ensuring up-to-date content
  • Liaise with writers and designers to ensure content is informative and appealing
  • Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
  • Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
  • Prepare weekly and monthly reports on web traffic and ROI
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals via social media to create a strong network
  • Train internal teams to integrate and maintain a cohesive social media strategy
  • Stay up-to-date with new digital technologies and social media best practices
Mar 2012Present

Co Founder - Shareholder

RMDC Digital Marketing

Direct and control the work and resources of the Company and ensure the recruitment and retention of the required numbers and types of well-motivated, trained and developed staff to ensure that it achieves its mission and objectives.

Establish and maintain effective formal and informal links with major customers, relevant government departments and agencies, local authorities, key decision-makers and other stakeholders generally, to exchange information and views and to ensure that the Company is providing the appropriate range and quality of services.

Develop and maintain research and development programmes to ensure that the Company remains at the forefront in the industry, applies the most cost-effective methods and approaches, provides leading-edge products and services and retains its competitive edge.

Represent the Company in negotiations with customers, suppliers, government departments and other key contacts to secure the most effective contract terms for the Company.

April 2016January 2017

Consultant and Editor -Digital Content

Storyteller  Doha, Qatar

Creatives + Production + Post Production + Marketing + Events

I work with business partners to consult on long-term and short-term online content strategies and editorial content.

I work collaboratively with leaders throughout the company to translate marketing and digital experience strategies into compelling, effective and efficient content plans.

A a senior member of the Digital Experience team I have overarching, macro level responsibility for all online content.

Aug 2010Feb 2012

Business Relations- Investment Consultant

TeleArk LLC. 

Primary interface for client’s business and consumer marketing campaigns.

Conduct outbound strategies and implementation such as phone calls to either take survey's, extend invitations, or set appointments.

Mar 2010Aug 2010

Junior Assistant Manager- BDO CCC

Banco De Oro Unibank (BDO)

Junior Assistant Manager – Head Office, Central Operations Group-Customer Contact Center

Sep 2007Mar 2010

Customer Support Analyst

24/7 Customer Philippines
  • SME
Sep 2005Aug 2007

Customer Support Analyst/ SME


Customer Service Professional/ Subject Matter Expert

Accounts Handled:

  • First Choice Power, TX
  • Ryder Customer Response Center
Sep 2003Aug 2005

Marketing and PR Manager

Ideology Global Corporation

Formulates marketing strategies, bidding presentations and direct sales campaign for target clients in the construction industry. It includes internet marketing through b2b channel sites and building exposition exhibits.

Jan 2003Sep 2003

Customer Service Specialist- US Publishing Account

Globalstride Customer Solutions

Provides end to end customer care management solutions and outsourcing services which includes product offering and renewal of free and paid trade publication targeting different industries and professionals, it also includes database information gathering and lead generation.

Jan 2002Jan 2003


Asatsu Advertising and PR Consultancy
  • Develop creative ideas and concepts, often in partnership with the art director;
  • Research and study clients’ products and services, the target audience and their competitors’ activities;
  • Writing clear, persuasive, original copy;
  • Proofread copy to check spelling and grammar;
  • Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
  • Oversee campaigns through the production stage to completion;
  • working on several campaigns at once, sometimes under pressure and often to tight deadlines;
  • Monitor the effectiveness of advertising campaigns.


Jun 1998Mar 2002

Bachelor of Communication Major in Communications Management


Systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology. Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information, including online communication.


Digital Campaigns Planning, Strategy and Marketing

Creating and strategizing our digital marketing campaigns. Overseeing direct marketing activities (database building, distribution and cross-promotion). Content creation across all our digital media platforms. Building e-newsletters and campaign emails, preparing distribution lists. PR work including writing press releases, sending samples to bloggers, entering design shows and event coordination.


Creative Campaigns, Concept Development and Copywriting

Work with client briefs to conceive, develop and produce effective marketing and advertising campaigns. Create direct mail pieces, headlines, taglines, and web page content (such as blogs and news articles).

Operations Management

Coordination and Supervision - Coordinate, manage and monitor the workings of various departments in the organization. Financial - Review financial statements and data. Utilize financial data to improve efficiency. Prepare and control operational budgets. Control inventory. Recommend effective strategies for the financial well-being of the company. Best Practices - Improve processes and policies in support of organizational goals. Formulate and implement departmental and organizational policies and procedures to maximize output. Monitor adherence to rules, regulations and procedures. Human Resources – Working with the ED plan the use of human resources. Assist in recruitment and placement of required staff; establishment of organizational structure; delegation of tasks and accountabilities. Establish work schedules. Supervise staff. Monitor and evaluate performance in partnership with the ED. Communication - Monitor, manage and improve the efficiency of support services such as IT, HR, Accounts and Finance. 

Customer Service

Plan, organize, direct, manage, and evaluate the customer service activities and budget of an organization. Develop, implement and / or manage the organizations customer service policies, procedures, standards, and strategies Comply with and maintain knowledge of applicable rules, regulations, standards, and best practices Ensure all customer service activities support and strengthen the strategic objectives of the overall organization.

Client Services and Project Management

Coordinate order fulfilment and customer satisfaction processes. Often involves developing customer service policies and resolution procedures to deal with issues.