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Bernadette Dela Rosa

Digital Marketing Strategist | Social Media Content & Demand Generation | Online Audience Developer | Copywriter | Editor | Consultant 

Summary

I pioneer strategies and methods for effective and profitable social media marketing through digital channels and online advertising, oversee the creative process and give guidance to the people that work under them.

Work Experience

2012Present

Consultant - Independent Contractor

Digital Marketing Strategy and Social Media Management

I pursue and identify unmet needs, goals, opportunities and challenges on the online marketing landscape. Then I would create and oversee the execution of the plan through specific initiatives that meet the purpose of the strategy through content & social media marketing, engagement and conversion optimisation.

May 2016Present

Chief Strategist

Strategys Online Media

Design social media strategies to achieve marketing targets

Manage, create and publish original, high quality content

Administer all company social media accounts ensuring up-to-date content

Liaise with writers and designers to ensure content is informative and appealing

Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)

Communicate with industry professionals via social media to create a strong network

Train internal teams to integrate and maintain a cohesive social media strategy

Stay up-to-date with new digital technologies and social media best practices

Mar 2012Present

Co Founder - Shareholder

RMDC Digital Marketing

Directed and controlled the work and resources of the company and ensured the recruitment and retention of the required numbers and types of well-motivated, trained and developed staff to achieve its mission and objectives.

Established and maintained an effective formal and informal links with major customers, relevant government departments and agencies, local authorities, key decision-makers and other stakeholders generally, to exchange information and views and to ensure that the company is providing the appropriate range and quality of services.

Developed and maintained research and development programmes to ensure that the company remains at the forefront in the industry, applies the most cost-effective methods and approaches, provides leading-edge products and services and retains its competitive edge.

Represented the company in negotiations with customers, suppliers, government departments and other key contacts to secure the most effective contract terms for the company.

April 2016January 2017

Consultant and Editor -Digital Content

Storyteller  Doha, Qatar

Creatives + Production + Post Production + Marketing + Events

Worked with business partners to consult on long-term and short-term online content strategies and editorial content.

Collaborated with leaders throughout the company to translate marketing and digital experience strategies into compelling, effective and efficient content plans.

A a senior member of the Digital Experience team, had an overarching, macro level responsibility for all online content.

Aug 2010Feb 2012

Business Relations- Investment Consultant

TeleArk LLC. 

Primary interface for client’s business and consumer marketing campaigns.

Conducted outbound strategies and implementation such as phone calls to either take survey's, extend invitations, or set appointments.

Mar 2010Aug 2010

Junior Assistant Manager- BDO CCC

Banco De Oro Unibank (BDO)

Junior Assistant Manager – Head Office, Central Operations Group-Customer Contact Center

Sep 2007Mar 2010

Customer Support Specialist / Subject Matter Expert

24/7 Customer Philippines

'YES' OPTUS MOBILE POST PAID ACCOUNT

Responsible for acting as a liaison between customers and companies. Assisted with complaints, orders, errors, account questions, billing, cancelations, and other queries.

Sep 2005Aug 2007

Customer Support Specialist/ SME

HTMT

Customer Service Professional/ Subject Matter Expert

Accounts Handled:

First Choice Power, TX

Ryder Customer Response Center US

Served as the first point of contact for customers, delivered excellent customer service. Answered inbound phone calls, identified and resolved caller needs, and provided information.

Sep 2003Aug 2005

Marketing and PR Manager

Ideology Global Corporation

Formulated marketing strategies, bidding presentations and direct sales campaign for target clients in the construction industry. It included internet marketing through b2b channel sites and building exposition exhibits.

Jan 2003Sep 2003

Customer Service Specialist- US Publishing Account

Globalstride Customer Solutions

Provided end to end customer care management solutions and outsourcing services which includes product offering and renewal of free and paid trade publication targeting different industries and professionals, it also includes database information gathering and lead generation.

Jan 2002Jan 2003

Copywriter

Asatsu Advertising and PR Consultancy

Developed creative ideas and concepts, often in partnership with the art director;

Researched and studied clients’ products and services, the target audience and their competitors’ activities;

Wrote clear, persuasive, original copy;

Amended, revised or re-developed adverts or campaigns in response to feedback from the creative director, account team or clients;

Supervised campaigns through the production stage to completion;

Handled several campaigns at once, sometimes under pressure and often to tight deadlines;

Monitored the effectiveness of advertising campaigns.

Skills

Digital Campaigns Planning, Strategy and Marketing

Creating and strategizing our digital marketing campaigns. Overseeing direct marketing activities (database building, distribution and cross-promotion). Content creation across all our digital media platforms. Building e-newsletters and campaign emails, preparing distribution lists. PR work including writing press releases, sending samples to bloggers, entering design shows and event coordination.

 

Creative Campaigns, Concept Development and Copywriting

Work with client briefs to conceive, develop and produce effective marketing and advertising campaigns. Create direct mail pieces, headlines, taglines, and web page content (such as blogs and news articles).

Operations Management

Coordination and Supervision - Coordinate, manage and monitor the workings of various departments in the organization.

Best Practices - Improve processes and policies in support of organizational goals. Formulate and implement departmental and organizational policies and procedures to maximize output. Monitor adherence to rules, regulations and procedures.

Communication - Monitor, manage and improve the efficiency of support services such as IT, HR, Accounts and Finance. 

Customer Service

Plan, organize, direct, manage, and evaluate the customer service activities and budget of an organization. Develop, implement and / or manage the organizations customer service policies, procedures, standards, and strategies Comply with and maintain knowledge of applicable rules, regulations, standards, and best practices Ensure all customer service activities support and strengthen the strategic objectives of the overall organization.

Client Services and Project Management

Coordinate order fulfilment and customer satisfaction processes. Often involves developing customer service policies and resolution procedures to deal with issues.

Education

Jun 1998Mar 2002

Bachelor of Communication Major in Communications Management

ASSUMPTION COLLEGE, San Lorenzo, Makati 

Systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology. Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information, including online communication.