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Benz Fung Chi Ping

Freelance E-commerce and Digital Marketing Consultant 

Summary

Benz have 5 years experience of business development and project management in Information technology and finance industry together with 4 years experience in online industry and over 4 years of online projects experience. I have been using data driven strategy to optimize the sales of different companies, this approach help me to improve the overall performance of different projects.

I am a user focus person who believe in utilizing design thinking and data analytic to make innovation. I have great interest in companies which want to grow with better business decision and marketing strategy. I have experience in local projects as well as world-wide projects which help companies to grow in local and worldwide market through digital marketing. 

Work History

Sep 2016Present

Freelance Ecommerce and Digital Marketing consultant

Arestos Limited, Camino International Limited, Trimandous Group Limited

Digital marketing consultant at Arestos Limited (http://www.arestos.com)

Start Penetrate the market by adwords marketing and serve as a project consultant for Arestos Limited and its clients

Performance: get over 40 leads in 2 months which Cost of Acquisition with around $150 HKD

Camino International Limited (www.hero-audio.com)

Promote Star Wars Audio Products to US and UK market with facebook and google AD

Digital Marketing Project Management for product launch and eCommerce operation

Drive wholesale lead and B2C orders in US and UK market

Goflyla (discount travel site)


Consultant for an international travel site online marketing management

Google Advertising with PPC marketing, penetrate HK, Macau, Taiwan and Australia Market within half year. Increase traffic from zero to over 20000 unique visit per month

Oct 2015Sep 2016

E-commerce Specialist

Lyoness Asia Pacific Limited

Management all online merchants affiliate network and merchants activities within the community in whole Asia Pacific region web-site including Australia, Hong Kong, New Zealand, Philippine, Thailand and Macau

Research and acquire new potential merchants not limited to affiliate network
Managing Merchants promotion activities
Manage different Affiliate Marketing Platform to achieve partnership development
Manage different Online Marketing Campaign include Social Media and EDM

Manage the sales report and do segmentation analysis to the head quarter and regional managing director by Excel Pivot Table 

Work with Copywriter, social media and marketing specialist to create marketing material

Make Assumption, test assumption and make actionable insights to improve the content and marketing

Making segmentation optimization and banner sales optimization within our web site

Perform SEO to drive different pages organic traffic and acquire new users:

HK market: 500% increase in organic traffic in 2 months

AU market: 40% increase in organic traffic in 2 months

Help Head Quarter to Optimize SEM to improve ROI

Analyze different keywords efficiency on within own and competitor web-site

Managing over 500 online merchants activities which include: Groupon, Hotels.com, Booking.com, Agoda, Expedia, Taobao, Samsang, Aliexpress, Lazada and Zalora

results:

20% rise in online sales in Australia
40% rise in online sales in HK
over 100% sales growth in New Zealand and Philippine within one fiscal year.

Apr 2015Oct 2015

Business Development Manager

Edenred HK Limited (International company listed in France and US)

Business Development Manager

- Identify Partnership opportunity

- Acquire early users and ask for feedback

- Lead all aspects of deal execution work with cross functional teams in engineering, product, marketing, operation and community to ensure alignment on partnership and business requirements

- Manage event marketing, direct mail and door drop program

- Develop product, business and marketing strategy

- Redevelop value proposition of the program and responsible for Lead generation from different marketing channel

-Conduct Market research and Analysis Business in US and Europe market

- Organize A/B testing on Direct Mail for optimization 

- Redesign the strategy, scope, structure, skeleton to design by identify the user need, objective and requirement

Performance: Acquired over 200 users included listed company in US in 3 months, conducted user researches and user interview to improve the product

Feb 2014Feb 2015

Marketing Manager

B Buzz Secrets Limited (Private owned company)

- Responsible for Facebook Marketing, Adwords Marketing, Business Development, Customer Relationship Management

- Affiliate Marketing Development with Foodpanda and Chinesean, Print Ad design management, Product Sourcing, Project Management and marketing on different channel

- Manage Search Engine Optimization, Search Engine Marketing , Web Site Content Management and Customer relationship management system

- Using Google Analytics to perform Clickthrough rate testing, A/B testing and conversion Testing

- Responsible for shop operation

Performance: developed sustainable business and sold the company after one year

Feb 2013Feb 2014

Account Manager (Coporate Account Division)

Hong Kong Boardband

-Seeking Partnership, Referral developments, Business Development, Cold Call, Warm Call, Cross-selling, Account servicing, Account management for corporate account.

-Customer relationship management

-Specialize in servicing SME and international companies. 

Performance: Manage to acquire over 80 accounts within one year include international companies ,local companies and listed companies

Mar 2010Jan 2013

Sales and Marketing Manager (Private Client Division)

Phillip Securities

-Phillip Securities (Most reputable team in Phillip Securities) Business Development

-Meeting new clients

-Account Servicing

-Research and review

-Provide investment opinion,

-Meet sales target

-All rounded financial product knowledge(FX, Securities, Derivatives and Bonds)

Performance: manage over 100 active private accounts and developed logical thinking for investment with team mentor

May 2008Dec 2009

Assistant Valuer

A.G. Wilkinson Associate

-Property Valuation,

-Report Writing

-Yield calculation

-Discount Cash Flow valuation

-Property Market Analysis

Performance: created over a 1000 mortgage report with local properties

Apr 2007Jun 2007

Qs Trainee

Barbican Construction Limited

 -Issuing Variation Order

-Issuing Contract

-Site visit

Performance: Help the company to save over 3 million in variation order in just a summer job

Education

20052009

B.Sc

City University of Hong Kong

Bachelor of Science in Surveying 

Sep 2002Aug 2004

HKAL

St. Joan of Arc Secondary School

Hong Kong Advanced Level Examination 2005                                  :       1C, 1D,3Es

Sep 1997Jul 2002

HKCEE

St. Louis School

Hong Kong Certificate of Education Examination 2003                    :       1B, 3Cs, 2Ds 1E

Skills

Facebook Advertising with Certificate in Facebook Blueprint

Certificate of Data Driven Facebook Marketing in Facebook Blueprint

Bing Ad

Using Bing Ad for PPC advertising Campaign on Yahoo and Bing

Excel Data Analysis

Use Pivot Table to analysis sales performance, include searching for the best timing to do marketing, the top 2% shopper shopping trend and favorite merchants, the market trend and what shopper interest in different countries.

Magento, Wordpress, Shopify

Hands on Experience in using Magento and workpress to build web site and shopping cart

Google Analytics

Track the User Journey and keywords of customer to perform user funnel optimization

Use Google Search Console to improve SEO performance and improve content strategy

Google Adwords, Google Display Network and Google Shopping

Using Google Adwords editor and google merchant centre to create data feed on google shopping and price comparison

Research on keywords to improve the ROI and better conversion

Perform click through rate test the decrease the CPC and improve the ROI

Passed Fundamental Adwords Exam google certificate

Passed Google shopping Exam

Passed Google display network Exam

Acquired google Adwords Certificate (2016)

Search Engine Optimization

Use blogging, web update, Meta tag, Meta Tag Description, Back-link to perform search engine optimization

Certificate in Practical Internet Marketing

Research for keyword efficiency to improve the ROI by SEM Rush

Business Strategy 

Implement marketing and business strategy through research and market analysis trough applying logic tree, 3C, 7S, User research, user journey and SWOT analysis

Portfolio

www.hero-audio.com (2016)

www.arestos.com(2016)

www.goflyla.com (2016)

Using Wordpress to create online travel blog, handle the project development from research to development and decide marketing strategy, logo, tagline and slogan , develop PPC strategy and keyword research for travel deals industry, over 500% ROI on PPC campaign on google, Bing and Yahoo (PPC spending: 100USD per day)

www.lyoness.com(2015-2016)

Manage company web-site across Asia Pacific Region, perform and manage all kind of site marketing  activities and daily operation

www.eglobalcentral.pl (2015)

Web site activists management, set up and translation, managing site content, pages optimization and all marketing activities include: SEO, Sem, remarketing, Social media marketing, affiliate marketing and developing new sales channel for different products

Performing marketing budget allocation by analyzing ROI of each channel and keywords

Web site activists management, managing site content, and all marketing activities include: SEO, Sem, remarketing, Social media marketing, affiliate marketing and developing new sales channel for different products

Performing marketing budget allocation by analyzing ROI of each channel and keywords (PPC spending: 2000usd perday)

SuPerk Employee Benefit Program (2015)

-Acquire Merchants and Clients Project Experience Four years project management experience SuPerk! Employee benefit program in Edenred Acquire mobile app early adaptor in certain area to ask for feedback, successfully acquire 150 SME users in first 3 months for the beta program to review. Plan the lead generation direct mail program from zero lead to 5 enquiries from enterprise in Kowloon Bay to provide valuable feedback for redevelopment after the beta program.

http://findfinefoods.com.hk (marketing manager), achieve 15% business growth after develop affiliate relationship with FoodPanda

achieve all keyword position average position is 1.3, Decrease the cost per click from $10 to $6 and increase click through rate from 1% to 6%  in one month for highly competitive keywords.

Bounce Rate dropped from 50% to 2% in one month

http://www.thebrandora.com (Trial Project)(collected over 1000 us interest users personal email data and facebook account information) (marketing through SEO and Pinterest)

http://www.lite-360.com (friend’s development project)(web development project with CMS)