Using Wordpress to create online travel blog, handle the project development from research to development and decide marketing strategy, logo, tagline and slogan , develop PPC strategy and keyword research for travel deals industry, over 500% ROI on PPC campaign on google, Bing and Yahoo (PPC spending: 100USD per day)
Manage company web-site across Asia Pacific Region, perform and manage all kind of site marketing activities and daily operation
Web site activists management, set up and translation, managing site content, pages optimization and all marketing activities include: SEO, Sem, remarketing, Social media marketing, affiliate marketing and developing new sales channel for different products
Performing marketing budget allocation by analyzing ROI of each channel and keywords
Web site activists management, managing site content, and all marketing activities include: SEO, Sem, remarketing, Social media marketing, affiliate marketing and developing new sales channel for different products
Performing marketing budget allocation by analyzing ROI of each channel and keywords (PPC spending: 2000usd perday)
SuPerk Employee Benefit Program (2015)
-Acquire Merchants and Clients Project Experience Four years project management experience SuPerk! Employee benefit program in Edenred Acquire mobile app early adaptor in certain area to ask for feedback, successfully acquire 150 SME users in first 3 months for the beta program to review. Plan the lead generation direct mail program from zero lead to 5 enquiries from enterprise in Kowloon Bay to provide valuable feedback for redevelopment after the beta program.
http://findfinefoods.com.hk (marketing manager), achieve 15% business growth after develop affiliate relationship with FoodPanda
achieve all keyword position average position is 1.3, Decrease the cost per click from $10 to $6 and increase click through rate from 1% to 6% in one month for highly competitive keywords.
Bounce Rate dropped from 50% to 2% in one month
http://www.thebrandora.com (Trial Project)(collected over 1000 us interest users personal email data and facebook account information) (marketing through SEO and Pinterest)
http://www.lite-360.com (friend’s development project)(web development project with CMS)