Graphic Design and Website Development
Nov 2014 - Present
Freelancing in the heart of Canada. As a self-taught graphic designer and website developer, I am familiar with Adobe Photoshop, Illustrator and Dreamweaver. I have designed numerous logos, flyers, and other material in the past and I’ve developed multiple websites on various platforms, including WordPress and Squarespace.
Merchandise, Cavalia's Odysseo Show
Sep 2015 - Nov 2015
True North Sports & Entertainment Limited
Odysseo is Cavalia's second production that has been touring under the world’s largest big top since fall 2011. Odysseo is a veritable revolution in live performance.
Known as the world’s largest touring production, Odysseo marries the equestrian arts, stage arts and high-tech theatrical effects at never-before-seen levels. This larger-than-life show sends hearts racing, but it is also a feast for the eyes that succeeds in delivering the spectacular with soul. Audiences of all ages are rediscovering with emotions the century-old relationship between human and horse. As friends, partners and inseparable performers on stage, 70 horses and 45 artists lead the spectator on a great journey in a world of dreams where, together, they discover some of the planet’s most unforgettable landscapes.
Beyond the impressive technical display and equestrian and acrobatic numbers that are unlike anything ever seen on stage, Odysseo is first and foremost a work that feeds the soul. The poetry flowing from this grand adventure shines a light on a more humane world where human and horse may live in harmony.
True North Sports & Entertainment Limited was contracted by Cavalia for the Winnipeg show.
Marketing and Operations Coordinator
Mar 2015 - Jun 2015
Hockey Night in Canada's Play On!
Canada's Official Street Hockey Tournament and Largest Sports Festival
Hockey Night in Canada's Play On! is the largest participatory hockey event in the world, it holds the Guinness World record for largest street hockey tournament yet is also the largest hockey tournament of any kind. It was the first mover in the initiative to #BringBackPlay and was the first user of that hashtag.
Since this program's inception, over 1.5 million people have "taken back the streets" through participation in one of the one hundred and thirty-three (133) Play On! events held to date.
During my time at Play On, I reported directly to the national director and worked closely with the regional event director. I was responsible for managing the social media accounts and website, designing print and digital material, soliciting sponsors along with food vendors and exhibitors, handling press inquiries and various miscellaneous tasks. I generated over $50,000 in revenue (monetary and in-kind) from sponsors, food vendors and exhibitors. In addition, I developed an effective social media campaign which led to over 130,000 impressions and over 13,000 profile visits being generated for the Twitter and Instagram profiles.
Director of Programming
Oct 2013 - Oct 2014
University 1 Student Council
The University 1 Student Council is the largest faculty council at the University of Manitoba, representing over 6,000 students enrolled in University 1 - an innovative first-year program. U1SC represents, supports, and advocates on behalf of University 1 students to the governing bodies of the University of Manitoba.
University 1 (U1) is a unique, highly supportive approach to your first year of university studies, and the administrative home for most new undergraduate students through their first 24 to 30 credit hours. It is the 'gateway' to your university studies.
As the Director of Programming for the University 1 Student Council, i was responsible for organizing socials, concerts, lecture series, info days, and other events and activities throughout the year.
Mar 2014 - May 2014
RESULTS Canada / Live Below the Line
RESULTS Canada combines the voices of our passionate grassroots activists with strategic grass-tops efforts to leverage millions of dollars for programs and improved policies that give the world’s poorest people the health, education, and opportunity they need to thrive.
Live Below the Line is an annual anti-poverty campaign, which challenges participants to feed themselves on the equivalent of the extreme poverty line for five days. The Global Poverty Project and the Oaktree Foundation are the organizations behind the campaign. RESULTS Canada is a national partner.
As the Creative Director for the regional Live Below the Line campaign, I oversaw the creative aspects of the campaign and was charged with determining the best ways to visually represent Live Below the Line.
Jul 2013 - Sep 2013
University of Manitoba Students' Union
The University of Manitoba Students' Union (UMSU) is the largest students' association in Manitoba with more than 22,000 undergraduate student members.
Founded in 2013, the Frosh Music Festival is the largest student-run music festival in Canada.
As the Festival Assistant, I reported directly to the executive committee and worked closely with the festival director. I was responsible for managing the social media accounts, developing the website, designing print and digital material and various miscellaneous tasks.
Sep 2009 - Jun 2013
Junior Achievement of Manitoba
Participant in the Company Program
Established goals, made effective sales pitches, raised capital, prepared a business plan and financial statements, manufactured products, developed marketing strategies, liquidated the company, distributed dividends and issued a report to shareholders.
Learned the risks and rewards of starting a business and solved real business challenges.
Operated three businesses for 20 weeks (2009-10, 2010-11 and 2012-13).