Canada's Official Street Hockey Tournament and Largest Sports Festival
Hockey Night in Canada's Play On! is the largest participatory hockey event in the world, it holds the Guinness World record for largest street hockey tournament yet is also the largest hockey tournament of any kind. It was the first mover in the initiative to #BringBackPlay and was the first user of that hashtag.
Since this program's inception, over 1.5 million people have "taken back the streets" through participation in one of the one hundred and thirty-three (133) Play On! events held to date.
During my time at Play On, I reported directly to the national director and worked closely with the regional event director. I was responsible for managing the social media accounts and website, designing print and digital material, soliciting sponsors along with food vendors and exhibitors, handling press inquiries and various miscellaneous tasks. I generated over $50,000 in revenue (monetary and in-kind) from sponsors, food vendors and exhibitors. In addition, I developed an effective social media campaign which led to over 130,000 impressions and over 13,000 profile visits being generated for the Twitter and Instagram profiles.