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I am an ambitious, self motivated individual with a get up and go attitude. I have a real passion for online marketing, web analytics, and the internet in general. I have a proven track record of delivering results from online marketing activities across multiple geographies, including: Paid Search Search Engine Optimisation Shopping Feeds / Broker Sites Vertical Search


Online Marketing (particularly PPC & SEO)

Web Analytics

Social Media






My end game would ultimately be a senior eCommerce role, either as a head of eCommerce or head of online marketing.

Work experience

Mar 2009Present

eCommerce Project Specialist

Premier Farnell

The purpose of this role is to drive best in class functional improvements across the Premier Farnell global web properties.

It involves taking various functionality improvements to the transactional websites from concept to delivery, managing the various stakeholders throughout the process.

May 2008Present

Search Engine Marketing Team Leader

Premier Farnell

Managing the SEM team to deliver against European, and Asia Pacific visit and customer acquisition metrics.

Defining and executing all web visit generative activities across more than 35 global websites. Key responsibilities include: Paid Search Shopping Feeds / Broker Sites Vertical Search Search Engine Optimisation

I am continuing to support this role during my cross over to eCommerce Project Specialist.

Jun 2006May 2008

eBusiness Marketing Assistant

Premier Farnell
Initially started in this role as a student placement from university. What started as a support role for the eCommerce team, became a role focusing on the day to day management of the organisations paid search campaigns. After successful completion of my placement year, I continued my role during my final year of study, managing the organisations paid search strategy and two SEM assistants day to day activities.
Oct 2005Aug 2006


During my time at university I set-up and ran an ebay store specialising in purchasing overstock and reselling it for profit on ebay. This would involve sourcing overstock items, negotiating a price for the items, listing it on ebay, promoting it, and managing the sale and dispatch of the items. I was able to purchase overstock products from companies such as Superdrug. Overall I spent £200 on stock and made £2000 bottom line profit, receiving 100% positive feedback from ebay users.




Leeds Metropolitan University

Key modules included:

Global Marketing (1st Class Honours)

Client Consultancy Project (1st Class Honours)

Information Systems (1st Class Honours)


Omniture SearchCenter
HBX Analytics
Omniture SiteCatalyst
Google Analytics
Google Adwords


Google Adwords Professional