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I consider myself being a result-driven, enthusiastic, highly motivated, and creative professional with a comprehensive experience in marketing and sales. My range of competence includes brand development and management, retail performance marketing, sales driven business strategies, business development and the ability to lead and inspire teams.

I am passionately committed to the achievement of goals and the delivery of outstanding services. Along my professional path I have designed, planned and implemented various B2B & B2C sales & marketing campaigns for international clients as well as for a wide range of industries in the German CE & Telco market -always with the focus to increase market share, sell in/ sell out volume and brand awareness with sustainable results for my clients. Realising those strategies and closely monitoring their results enable me to control and accelerate project performance on the spot.

I have strong organisational skills and the ability to prioritise multiple tasks.I possess a sharp, analytical and lateral mind with an eye for detail and a „can do“ attitude. This helps me to quickly assess clients’ needs and form innovative solutions that increase brand value, accelerate profitable growth and expand market share to meet corporate business goals.

With 8+ years of successful sales and marketing experience my objective is to find an opportunity working for a fast growing organization were I can leverage my passion for business development, sales and marketing activities, leadership and technology, to help make an immediate impact

Professional Experience

Jul 2015 - heute

Director Client Solutions & Business Development

PACT Holding AG - Munich / Oberhausen

Inbound maximisation, customer and project development & trend-sourcing

  • Customer Acquisition, concept presentation, contract negotiation
    (Highlight last 3 months: Aquisitioning two Chinese smartphone manufactures for national sales & marketing projects within the German CE Retail → Project Revenue ~ 5,5 € Mio)
  • Development of sustainable new business strategies in cooperation with the management team and deduction of innovative Sales & Marketing approaches, and evaluation of new business potentials
  • Identification and interpretation of market and consumer trends for market-leading customers in the CE and Media Industry to exploit maximum project potential
  • Implementation of target oriented outbound activities in the  DACH market to acquire new clients
  • Lobbying and lead/opportunity determination on relevant conventions, trade shows and conferences (e.G. MWC, IFA)
  • Establishment of strategic partnerships to extend the PACT Communication Group service portfolio
  • Identification of business models and -potentials to push industry and portfolio extensions

    Revenue Responsibility > € 10 million p.a. (mainly new business)
    Leadership responsibility (8 PAX)
Jul 2013 - Jun 2015

Senior Acount Manager & Consultant Business Development

PACT SALES GmbH - Munich

Group portfolio-extension, service development & strategic acquisition

  • Consulting on programs for German CE/DIY/Telco retail channels
  • Acquisition, planning, management and development of national clients
  • Contact management and increase business to new and existing clients
  • Planning and strategic development of new products and services
Jul 2013 - Jun 2015

Senior Project Manager

PACT SALES GmbH - Munich

Strategic account management, competitive analysis & sales program development

  • Account Director and project lead for:
    Amazon Germany retail audit program and national sales force team
    TomTom Germany national sales promotion and market activation program (MSH & Sportschannel)
  • Strategic and operational support to other accounts:
    OSRAM, MSH, BMW, o2 Germany, Microsoft, B/S/H/, Sky Germany, Sony
  • Commercial responsibility and support for national accounts
    (responsible for: sell-in / sell-through / sell-out & market share results)
  • Design and implementation of sales, marketing and training strategies/programs with focus on go-to-market, sales and brand promotion, offline retail management, sell-out campaigns
  • Functional and disciplinary leadership of the project team and coordination of all relevant interfaces to the clients
  • Controlling of the implemented measures against plan and development of corrective actions
  • Optimising sales structures and processes, such as. sales management with KPIs, breakeven analysis, , ROI analysis and reliable pre- and post-calculations
  • Development of customized BI & Monitoring Systems, recruiting platform, e-learning tools and sales portals in collaboration with internal department

    Revenue responsibility > € 5 million per annum (Key Accounts)
    Leadership responsibility 12 PAX house &> 350 external Freelancer

Feb 2009 - Jun 2013

Project Manager

PACT SALES GmbH - Munich

Operative account management, project-realisation, reporting & controlling   

  • Overall project management ATL and BTL campaigns & Portfolio relaunch for national clients(Telecolumbus CE/Telco)
  • Operational management of sales & marketing projects:
    Amazon, Microsoft, TomTom, Sony, Wacom
  • Strategic and operational support to other accounts:
    Nokia, Samsung, Logitech, PALM, Premiere, ADAC
  • Functional and disciplinary lead of 4 project teams
  • Planning, implementation, and ongoing sales analysis & control
  • Design and implementation of a sales monitoring and KPI Dashboard
  • Analysis of sales channel potentials
  • Evaluation and analysis of project reports to optimize marketing and sales results on channel and product level by KPI target achievement

    Revenue responsibility > € 1.5 million p. a. (Key Accounts)
    Leadership responsibility 4 PAX &> 200 external Freelancer
Aug 2008 - Jan 2009

Project Assistent

trend factory marketing & veranstaltungs GmbH– Rottweil

Event planning, realisation & account coordination

  • Personal responsibility for conception & realisation of Trendfactory brand relaunch for internal and external communication
  • Planning, organisation, execution and evaluation of events and fairs
  • Support Key Account in marketing activities and event design
  • Shaping the budget preparation
  • Communication and coordination of external partners and service providers
Jun 2006 - Jul 2008

Trainee / Project Assistent

Wächter & Wächter Advertising GmbH

Project Management, Analysis & Mediaplanning

  • Personal responsibility for conceptual and commercial client accounts of various subprojects (ATL campaigns, image brochures, annual reports, product flyers, promotional material)
  • Support the Etat Director in the analysis, planning, organization, implementation and monitoring of integrated B2B & B2C communications campaigns
  • Collaboration with various project teams consisting of consulting, creation, production / final artwork, media planning, event
  • Project management and implementation of time and action planning, accounting support, requesting offers from service providers and suppliers
  • Coordination and management of external service providers (e.g., photo studios, editors, camera teams, external graphic designer)

Mar 2006 - May 2006


MDM MediConsult GmbH – Stuttgart

Internship in pharmaceutical marketing and media planning

Jan 2006 - Feb 2006


Deutsche Sport-Marketing GmbH – Frankfurt & Turin

Volunteer for the Winter Olympics in Turin (Deutsches Haus)

Sep 2005 - Dec 2005


Steinbeis Transferzentrum – Villingen-Schwenningen

Internship in Marketing & Sales Innovations-Center

Jan 2005 - Apr 2005


SG Willstätt & Schutterwald (Handball Bundesliga)

Internship in the sports and event marketing, sponsorship and ticketing


Jun 2006 - Jul 2008

Business manager for marketing communication (IHK)

German Chamber of Industry and Commerce
Jul 2004

Vocational Diploma + additional qualification certified Sport and Business Assistant


Trainings & Qualifications


Executive Business Negotiation

Quadriga University of Applied Sciences Berlin

successful negotiation strategies in business environment


Storytelling in Business Presentation

Quadriga Academy Berlin

The Why-How-What Approach by Simon Sinek

Feb 2014

Project management III

TÜV SÜD Akademie

Task-oriented project management | performance, time, cost and resource planning

Sep 2013

Project mangement II / Scrum

PACT Communication Group Acadamy & Scrum Master

Scrum basics like meeting and planning structures

Dez 2012

Leadership Coaching II

Frontline Consulting Group

Successful teamleading- and communication

May 2011

Leadership Coaching I

PACT Communication Group Acadamy

Employee performance review and motivation

Nov 2011

Project management I

PACT Communication Group Acadamy

Basics efficient project management

Jan 2010 - Jan 2011Present

Junior Academy

PACT Communication Group Acadamy (In-house Trainee Programm)

Marketing strategy and design | project management | finance & controlling


Benjamin Koch