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Qualifications Profile

Benin Brown is an achiever who understands the value in prioritizing for optimal performance .  He is a big picture thinker whose purpose is to help e-commerce based organizations to achieve phenomenal return on e-marketing dollars.  Benin also brings to the table a robust understanding of brand development, goals, messaging, and testing within the context of online marketing.

Benin is presently seeking freelance employment within the Internet marketing sector and his aim is to create and manage an e-commerce marketing strategy that is holistic in its approach to develop substantial ROI for his clients.

Education

Aug 2009Aug 2010

Master of Science

Full Sail University

Graduating from Full Sail university's Internet Marketing Master of Science program with 3.78 GPA.  Curriculum consisted of:

  • Organic SEO/Findability
  • Paid Search
  • Usability
  • Online Branding
  • Online PR/Social Media
  • Web Metrics/Analytics
  • Campaign Management

Attained the coveted advanced achiever award for my class. 

Work experience

Feb 2009Present

Branch Manager

Community Loans of America

Through perseverance, hard work, dedication, and attention to detail Benin has turned around one of CLA's most challenged branches-more than doubling its loan volumes.

Duties include:

  • Manages and trains branch employees
  • Conducts marketing efforts to help achieve revenue goals
  • Provides onsite underwriting and loan approvals
  • Manages branch losses 
May 2008Present

Co-Founder

Pamoja Media, Inc.

Together with Co-Founder, Joshua Wanyama, Benin has helped to create one of Africa's most cutting edge online marketing agencies.  Some of the agencies clients include Prince George's County, Western Union, and Wild Life Direct.

Duties include:

  • Market online advertising solutions including sponsored articles, web links, display, and SEM
  • Design and implement automated advertising system to support customer orders
  • Implement social media campaigns to generate PR opportunities for clients
  • Client acquisition
Jun 2010Present

Emarketing Coordinator

RBT
  • Responsible for development of the brand’s online marketing plan
  • Liaise with search marketing agency and manages relationship
  • Manages e-mail marketing campaigns
  • Manages online PR and social media
  • Interprets and acts upon web analytics data
Dec 2006May 2008

Editor & Portfolio Investor

African Path Communications, LLC

Joined the online portal in December 2006.  Contributed to the creation and editing of African Path's separately branded business section-Cheetah Index.  Was instrumental in helping to build online traffic for African Path to over 1 million monthly page views and selling sponsored display ads.  Continued building the organization until May of 2008 when the company launched an online advertising network called Pamoja Media.  African Path was later absorbed by Pamoja Media in 2009.

  • Drove traffic and exposure to AfricanPath.com through blogging about international business and affairs pertaining to Africa
  • Editor of the business section of African Path who organized and sourced daily content from business professionals around the world

Presentations

Conversations

Skills

Content Strategy
SEO Copywriting Content Planning Concise Writing Clear Messaging Competitive Analysis
Website Architecture
Crawl-ability Usability Link Management W3C Standards
Campaign Management
  Goals Monitoring Reporting Analytics Testing  
Online PR
  Press Releases Social Media Releases Online Reputation Management Social Media  
Consumer Behavior
SEO & SEM
Keyword Selection Keyword Optimization Anchor Text Placement Inbound Link Strategy Meta Tag Data    
Usability
 
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