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About Me

I am a savvy, sales and marketing professional with experience in the automotive industry with Ford Motor Company and Mazda North American Operations.  Like many, I have been hit by the woes of our current economic recession. I took it as an opportunity to learn as much as I can about the people and world around me and look for my next big career move.  Two month ago I was able to join Mazda, a company I am extremely excited to be a part of. I'm now a District Manager, covering Mazda dealerships in Memphis, Little Rock, Nashville, and Jackson, Mississippi. I consult dealers on their sales and marketing operations, driving retail sales and spreading the emotion of motion.  Zoom Zoom.

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Work experience

Apr 2009Present

District Sales Manager

Mazda North American Operations

Covering Mazda dealerships in Memphis, Little Rock, Nashville, and Mississippi. Driving retail sales and spreading the emotion of motion.Zoom Zoom. Forever.

Aug 2008Dec 2008

Internet Marketing and Sales Manager

Landers Ford Lincoln Mercury
  • Created and implemented Internet lead response and sales processes which increased both appointment and close ratios
  • Initiated the launch of new digital marketing campaign including SEM and display advertising
  • Maintained an aggressive online presence through dealership, vendor and social networking websites
  • Collaborated with dealership management in developing monthly advertising strategy
Jun 2007Jul 2008

Zone Manager (Memphis Region)

Ford Motor Company
  • Business consultant to 14 Ford, Lincoln and Mercury Dealerships in the Memphis Region’s highest volume zone
  • Worked with dealership management to increase market share and improve profitability
  • Negotiated monthly wholesale allocation with dealers generating $150 million in revenue in 2008
  • Conducted monthly meetings presenting dealership sales teams with techniques and information to increase retail sales
  • Developed action plans to improve Internet lead response processes, close ratios and website traffic
  • Organized four sales contests targeting specific vehicle lines to promote competition and increase zone retail sales volume
  • Worked with dealers to develop weekly Tier 3 advertising strategy
  • Participated in Marketing, Sales & Service Mentoring Program
Feb 2007Jun 2007

Marketing Intern

Midland Center for the Arts
  • Conducted market research and developed a marketing plan aimed at increasing attendance of college students at MCFTA by improving awareness of its unique offerings
  • Assisted Marketing Manager in planning, implementing and promoting events and exhibits
  • Planned Chamber of Commerce Business After Hours networking event for 200 guests

References

Kent Ritchey

On Ben..."He rebuilt our Internet Department and put in systems and processes to keep it going.  He has been an efficient Internet Manager." 

Don Kitchens

On Ben..."I found him to be a highly motivated, highly competent manager who's performance exceeded his experience level."

Fred Honerkamp

On Ben..."Ben would be an excellent addition to any firm.  He brings a strong work ethic, real world experience and a record of personal leadership that would enhance any program."

Jim Benintende

On Ben..."Ben's personal attributes are that he has strong business acumen; he is innovative and has high integrity.  He always strives to do the right thing and holds himself and others to the highest standards of accountability."

Northwood Alum

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Professional Work Samples

Education

20032007

B.B.A.

About Northwood

Northwood University is a private, accredited university specializing in managerial and entrepreneurial education.  The goal at Northwood is to prepare students to be outstanding leaders in the business world.

Associations

I was very involved as a student at Northwood.  I played a role in the "Largest Outdoor New Car Show in North America" - the Northwood University International Auto Show (NUIAS) and the Northwood University American Marketing Association (NUAMA).  Here are the highlights:

Northwood University American Marketing Association (NUAMA)

President, 2006-2007

  • Led chapter to a record four awards at the 2007 International Collegiate Conference, finishing 17th nationally
  • Collaborated on numerous marketing projects for area businesses and organizations including Gerace Construction, Wolverine Bank and the City of Midland
  • Led the development of two Chapter Plans and Annual Reports
  • Improved NUAMA brand recognition with student body, increasing chapter membership by > 240%

Northwood University International Auto Show (NUIAS)

Captain of Team Mitsubishi, 2005

  • Lead 14 member team in creation of People’s Choice Award winning display
  • Maintained a vehicle inventory worth over $300,000
  • Approached area businesses and attained sponsorships, increasing funds by 200%

My Resume

Collegiate Work Samples