Brandy Nagel

Brandy Nagel

Summary

Experienced marketing professional with an MBA. Skilled in branding, messaging, product management and licensing, with industry expertise in consumer products. B2B, B2C, agency, corporate and non-profit experience.

Work History

Work History
May 2007 - Feb 2009

Marketing Catalyst and Team Leader of Marketing Group

  • Developed and executed strategic marketing plans for service-oriented business units at Georgia Tech’s Enterprise Innovation Institute, including GT’s Healthcare Process Improvement team.
  • Created print and web marketing collateral: brochures, fact sheets, web content, case studies and slide presentations.
  • Provided marketing consulting to high tech entrepreneurs with the e2e program.
  • Identified new customer sets for each service line and developed relevant messaging and collateral.
  • Trained sales force on new messaging, brand consistency and overcoming price objections.
  • Conducted client surveys and market research and tracked results of campaigns.
  • Established and managed online communities for employees and customers.
  • Exceeded or met attendance goals for 47 out of 51 classes or events in 2008.
  • 800% increase in client e-newsletter open rates in one year - from 200 to 1,600 readers, as a result of improved content, subscription campaign and implementing best practices.
  • 90% reduction in annual printing costs, from $20,000 to $2,000.
  • 60% reduction in annual e-mail marketing costs, from $5,000 to $1,500.
  • Promoted energy and environmental consulting services.
  • Trained staff on technology and social media.
Jul 2006 - Feb 2007

Senior Account Executive

Nancy Bailey & Associates

A full-service licensing agency specializing in the development and management of corporate licensing programs for Fortune 100 companies.

  • Worked with Tony Roma’s Restaurants®, Pennzoil® and Quaker State® to develop new products.
  • Refined existing strategic marketing plan for expanding the Pennzoil brand into automotive accessories.
  • Evaluated and recruited manufacturing partners based on product, growth potential and stability.
  • Reviewed and improved selling materials, including websites, brochures and slide presentations.
Jun 2005 - Jul 2006

Freelancing

nagliTech
  • Directed publicity for Lynn Cullen’s book Moi and Marie Antoinette, including book signings and author appearances. Successful campaign led to signing with a new agent for another book deal.
  • Managed the patent application for U.S. patent number 7410103, granted August 2008.
  • Designed marketing materials for VMIConsign Solution and SC&H.
  • Writing website content and marketing materials for local small businesses.
Jan 2001 - Jun 2005

Marketing Manager of Domestic Licensing

http://www.simmons.com

Reported to Vice President, Global Licensing

  • Managed day-to-day relationships with 16 licensees and 4 licensors. Product lines included textiles, hospital beds, furniture and juvenile products.
  • 54% reduction ofSG&A costs over five years. Responsible for forecast, budget and financial reporting.
  • Managed royalty revenues of $6.7MM, based on retail sales of $152MM.
  • Created the strategic licensing plan for trademark portfolio including Beautyrest®, Simmons Healthcare® and BackCare Kids®.
  • Reviewed and approved all licensed packaging, promotional materials and advertising.
  • Analyzed product line performance and promotion effectiveness. Made recommendations to improve product mix, packaging, pricing, sales techniques & promotions.Aligned packaging & marketing materials to new brand identity resulting in an improved retail presence.
  • Designed marketing plans for new product launches, including development of trade and consumer ads, PR plans and media communications schedules. Planned & executed tradeshow exhibits.
  • Formulated and negotiated business terms, executed contracts, renewals & amendments.
  • Worked with legal counsel on substantiation of claims, product approvals, litigation avoidance & infringement matters.
  • Designed & conducted focus groups for consumer insights. Developed strategies based on segmentation studies.
  • Interviewed by FORTUNE Small Business regarding licensing

Education

Education