Ben Savage

Brand for Good - Owner and Principal

Work History

Work History
Jun 2014 - Present

Principal and Owner

Brand for Good

Consultative Services – Brand, Content, SEO, Marketing Plan Development 

  • Brand Development – Identify and create target and sponsor personas, social media management, message map creation, and engagement planning

  • Content Development – Creation of a variety of formats including social media, blog, e-books, curriculum, print collateral, web copy, case studies, content maps, campaign development and content calendars

  • SEO – Management of a variety of tools to measure and execute SEM, PPC, email and content campaigns, and implementation of tools to measure and implement improvements based on analytics

  • Marketing Planning – Development of target audience personas, lead generation objectives, core messaging, sales deck, conversion measurement, and inbound marketing methodology

Nov 2013 - Oct 2015

Director of Marketing and Communications

Church Community Builder
  • Marketing – Creation of multi-channel campaigns; development and oversight of advertising budget; placement and analysis; lead-nurturing through drip campaigns and market segmentation
  • Brand Management – Creation of brand narrative and promise; oversight of all externally-facing content; management and growth of public websites, social media, graphic design and SEO
  • Content – Development of equipping-based content strategy; review and update of all web and advertising copy; creation of e-books, case studies and videos; collateral creation for 3 unique products, and frequent updates to social media, blog
  • Organizational Leadership – Hired, trained and developed team of creatives and marketers; provided strategic direction for brand and product positioning; developed and maintained relationships with industry partners, thought leaders and was a member of extended leadership team
  • Systems Development – Implementation and documentation of inbound content strategy, creation of software release protocols, development of internal content creators, creation of buyer personas, content mapping, content schedule, and creation of marketing automation implementation plan
Jun 2010 - Oct 2013

Director 

Children's HopeChest
  • Client Care – Ensured that client’s needs were anticipated and that their engagement was fully leveraged for maximum impact

  • Systems Creation – Created tools, systems and analytics to foster partner travel; lead U.S. based operations with funders and clients; directed U.S. based advocacy and international development projects

  •  Partner Training – Created and fostered both formal and informal training opportunities to ensure that partners grew in their understanding of cross-cultural community development

  • Organizational Leadership – Coached and lead team of 7 staff and collaborated across division to ensure that all departments functioned supporting the global mission

Sep 2003 - Jun 2010

Community Development Specialist 

Center for Great Neighborhoods
  • Community and Housing Development – Responsibilities included market assessment, strategic investment in infrastructure, management of pre-development process, project bidding and contracting, project management, budget creation, oversight and management, marketing and sale of completed units.
  • Community Organizing and Planning – Developed relationships with residents and local and state officials; facilitated city and community strategic planning; equipped and supported local leaders in gaining access to resources to implement community vision
  • Special Projects: Applied for and awarded $5,000,000 federal grant for Neighborhood Stabilization Program in the City of Covington; creation of Covington Resident Handbook; Led fundraising efforts through events and grant writing
Mar 2001 - Aug 2003

Family Preservation Coordinator

Brighton Center 
  • Responsibilities included management of program budget; program analysis and evaluation; clinical supervision of staff; grant writing and program design/planning
  • Special projects included creation and implementation of COA standards, creation of client database, and data analysis for four-year agency-wide strategic planning
Jun 1998 - Sep 2000

System Design Specialist

Compucom Systems Inc. 
  • Responsible for computer network design, server configuration, customer service, logistics, project management, roll-out and fulfillment.
  • Special projects included continuous quality improvement of client services, resolving accounts receivable problems, and management of change orders

Education

Education
Sep 2000 - Jun 2002

Masters of Social Work

University of Cincinnati
  • Masters of Social Work with concentration in Administration
  • Graduate Assistant
  • Ohio National Association of Social Workers region 6 2002 MSW Student of the year
  • President of Social Work Graduate Student Body


Sep 1993 - Jun 1997

Bachelors of Arts - Philosophy 

University of Cincinnati