Ben McCauley

Ben McCauley

Student - B.A. Urban Development


As a fourth year Urban Development student at the University of Western Ontario, I possess a wide variety of skills within business and urban studies: financial feasibility assessments, land use planning and policy, real estate development theory, managerial accounting, research within the economic development field, along with exceptional oral and written skills.

My research interests are along a wide spectrum including place branding as a tool for economic development, suburban development, transit, urban intensification and infill, and real estate development strategies. I am currently writing my Honours Undergraduate Thesis through the Geography Department focusing on place branding efforts in London, ON.

Work History

Work History

Municipal Policy Coordinator

Apr 2015 - Present
University Students' Council

The Municipal Policy Coordinator is tasked with managing, establishing and expanding municipal relationship as they relate to the USC’s municipal advocacy initiatives. Responsible to build partnerships with various community partners and resource members from city hall.

Customer Service Representative 

Apr 2014 - Present
Rogers Communications

Continuously aimed to be the best and offer superior sales and customer service support. Developed excellent conflict resolution and problem solving skills in this position. Gained valuable leadership and administrative experiences working for one of the largest Canadian telecommunication companies. 

Apple Specialist

Oct 2013 - Jan 2014

Offer sales and support services to customers of local, independently owned and original apple store in London, ON. Temporarily assisted with the opening of first store located in White Oaks Mall. Led "how-to" customer  sessions on social media use.

Key Holder

Oct 2012 - Aug 2013
WIND Mobile

Determine the needs of customers while providing exceptional customer service throughout all stages of the Customer life cycle – from greeting, informing, selling, or answering customer inquiries to assisting with customer billing or hardware questions.

Assistant Manager

Aug 2008 - Oct 2012
Little Caesars

Enforced safe food handing and proper health and safety procedure. Created and followed scheduling that reflected a low cost of labour, as a percentage of sale. Encouraged up-selling to increase sales revenue for the store.



Bachelor of Arts Urban Development

Sep 2012 - Jul 2016
University of Western Ontario

Urban Development graduates understand the processes of urban growth and change matched with the analytical skills required to create opportunities and solve problems. My degree has provided me with an excellent background for careers in business and urban planning: real estate management and research, planning consultants, government, housing, and urban and regional development. 

Courses include: managerial accounting and business analysis, business law, GIS, urban development and policy, land use and development issues, financial feasibility of developments, housing, and land use planning.



Project Planning and Management

Ability to plan and manage people, projects, events, and conflict with experience with professional sales and coordinator positions listed above. 

Managerial Accounting

Ability to make business decisions using managerial accounting tools and financial analysis (MOS3370, MOS3371, BUS2257, BUS1220).

Policy Analysis and Evaluation

Ability to analyze, evaluate, criticize and change urban policy relating to urban and regional planning, local government, and local economic development (GEOG3465, POLI2236).

Real Estate Financial Analysis

Acquired the necessary skills to complete a feasibility analysis for new real estate developments, along with a discounted cash flow analysis and value-creation for real estate properties (GEOG3464, GEOG2460).


Honours Undergraduate Thesis - "Place Branding in London, ON"   
University of Western Ontario
Department of Geography

Conceptualized and currently completing under the supervision of Associate Professor Dr. Godwin Arku. Performed primary research with a comprehensive interview process with major stakeholders in the city.

Research Paper - "Economic Impact Analysis of Fanshawe College in Downtown London"
Department of Geography   

A course project paper to determine what impact a downtown college campus has on surrounding economic environment. 

Research Paper -  "Financial Feasibility of a Mixed-Use Development"
Department of Geography           

A quantitative analysis of a theoretical mixed-use development property located in the Central Business District (CBD) of London, ON.

Critical Analysis Paper - "Critical Analysis of the London Plan"
Department of Geography                                         

Read, reviewed, summarized, and critiqued the London, ON long-termstrategic plan, 'The London Plan', in terms of economic development.

Case Study -  "Commercial Real Estate - DCF, Cap Rate, Discount Rate Analysis"
UNIVERSITY OF WESTERN ONTARIO                                     
Department of Geography  

Using ARGUS software, excel, and local commercial real estate agents as resources, completed a financial analysis on a prospective property and determined how to add value to the property once acquired. 

Awards and Honours

Society of Industrial and Office Realtors Urban Development Project Award

Awarded to the students receiving the highest mark in the major project of the third-year undergraduate Geography course, Land Use and Development Issues (Geography 3461F/G). This award was established by the Society of Industrial and Office Realtors to support students interested in careers related to real estate and urban development. SIOR will invite recipients to acknowledge receipt of their scholarships at an annual dinner and meeting of SIOR (value $1500). 

Dean's Honor List

Attained a minimum 80% average for that academic year (2013, 2014, 2015)

Monsignor Feeney Foundation Scholarship

Awarded to two (2) university bound high school graduates who have exemplified superior involvement and academic success (value $750). 


Branding the “Forest City”: Exploring the Perspectives of Local Stakeholders on the State of Place Branding in “Canada’s London"

Canadian Association of Geographers Ontario (CAGONT) Conference
Carleton University, Ottawa, Ontario
October 24th, 2015