Bernard Eisman

Bernard Eisman

Summary

Sales and marketing program manager specializing in Customer Relationship Management in the worldwide technology industry for past six years. Fifteen years of expertise in related disciplines, including WW communications, marketing presentation development and delivery, VOC (Voice of Customer) process, Account Executive management, strategic planning and product management. Served as senior product manager and customer marketing representative in the U.S., Canada, Europe and FSU (Former Soviet Union) for large storage manufacturer. Successfully led a cross-functional team responsible for major product and customer initiatives. Developed measurable and specific marketing plans and activities that increased Channel market share from 19 to 30 percent within 12 months. Established product and pricing strategies and identified and tracked trends that influenced important business segment. Background includes:

  • Marketing program planning and execution   
  • Computer programmingProduct and VOC team leadership       
  • Corporate marketing and writingProduct roadmap development       
  • Developing and delivering effective customer presentations
  • Storage networks and Enterprise security   Manufacturing forecasting/allocation       
  • Design for Six Sigma Greenbelt

                            Summary of Accomplishments Product/Channel ManagementSuccessfully launched six hardware products in four years, following an efficient and streamlined launch process that was improved with every new productPrimary contact for Channel sales force in N. America, Europe and FSU, helping sales representatives meet challenging market share goals in those regionsImproved product knowledge of sales representatives through twice-a-year worldwide training program developed and tailored to specific products, technologies and marketsLed three VOC teams, following Voices into Choices process developed by Center for Quality of Management Product ManagementAs product manager for Retail Channel, defined product offerings, chose Retail chains to carry products, helped set pricing strategy and worked in cross-functional team to define overall tasks and objectivesHelped drive product definition of company's first external storage product offered to consumers through Best Buy and CompUSA stores Contract ManufacturingEvaluated contract manufacturers in Asia for external consumer storage productManaged communication conduit between contract manufacturer and Seagate design engineersHelped develop warranty services/return process

Work History

Work History

Silicon Graphics, Mountain View, CA

Marketing Programs Manager

Responsible for marketing and marketing communications programs for Manufacturing Industry Group, which contributed one-third of corporate revenues, and for Channel Marketing.

·Led corporate sponsorship effort for the ComputerWorld-Smithsonian awards program and America's Cup 2000

·"Utility" Marketing Communications player for company, contributing expertise where and when needed

Seagate Technology

Product Marketing Manager/Product Manager

Responsible for launch strategies of personal storage products in Distribution and Retail Channels. Wrote and delivered customer presentations on new products, services and support. Managed many phases of the product lifecycle for storage products, including introduction/launch, publicity, marketing campaigns, distribution and end of life. Closely monitored product sales by region in the Distribution Channel. Product manager for Retail/consumer market.

Storage Switch, Boulder, CO

Marketing Manager of storage software startup

Responsible for marketing, PR, customer relations for this developer of Enterprise software designed to front end Content Addressed Storage (CAS) devices like EMC Centera and VTLs. Developed business plan, helped determine pricing, worked on new business development, presented to potential customers, helped test code.

Feb 2006 - Present

owner

WIN- Wild Ideas Nuanced

High-Technology Marketing Consultant

Self-employed marketing/writing consultant. Working mostly with storage and network security companies, writing review guides, marketing collateral and presentations. Had three-month contract with Webroot, Boulder, CO to thoroughly define and evaluate new firewall product.

Education

Education
Sep 1972 - Jun 1974

BA

Rutgers University

Portfolio

Skills

Skills

Presentation Skills

Customer Relationships

Teamwork

Marketing

Writing