Dynamic marketing professional poised for a role involving market analysis and customer segmentation.Particular finesse for developing custom analytical tools that have integrally factored into marketing, sales, and strategic business decisions.Exceptionally strong comprehension of market needs, with the ability to identify and deliver on those needs.Expertise:
- Problem Solving
- Strategic Market Planning
- Competitive Market Intelligence
- Competitive Product Positioning
- Price Determination
- Market Launch
- Product Launch
- Product Positioning
- Customer Profiling
- Marketing Database Development
- Channel Marketing
- Used self-created competitive database and interactive tools to provide competitive market-based pricing, which has increased the overall probability to win for the North American, Latin American, and Asia Pacific sales teams. Recently, I received the top Excellent Achiever Award for these efforts which highlighted my contribution to Orange Business Services "8 values and the 5 do's."
- Chosen by management to lead a high impact initiative to analyze market and demand data to proactively recommend network backbone upgrades.
- Created a database and interactive segmentation tool to successfully target State and Local government agencies, Universities, and K-12 educational facilities with technology solutions. This tool successfully targeted 350 customers, of which, 75% were validated by sales team as valid opportunities.
- Recognized on multiple occasions with senior management awards by several different companies for my creation of competitive and market intelligence tools that have integrated both internal and external data points with third party analyst information to provide useful tools for sales organizations.
- Created an interactive database to precisely target the health care vertical, and ultimately, Verizon started a health care marketing group. I was recognized by Senior Management for my performance and initiative.
I come to you equipped with eleven years of progressively responsible marketing roles, including, work with multinational organizations. My background encompasses the development of marketing programs from concept through execution, launching several new products utilizing highly-specific competitive data, and devising automated tools to support large-scale sales initiatives.As a marketing professional with comprehensive experience in market analysis, business development and competitive positioning, my skill set will prove highly valuable to your organization. The key asset that I bring to the table is my ability to understand market dynamics, and making it applicable to strategic and tactical business decisions.