Bill Bathurst has more than 25 years of broad-based leadership experience at both executive and entrepreneurial levels with key responsibilities in consumer marketing and brand strategy.

His competencies include very early stage work where products and technologies, existing only in concept, must have their feasibility confirmed through a clear assessment of the time and cost to market, product cost, market size, related intellectual property and competitive issues, regulatory issues, and other factors.

He is also competent in later stage development work where the created task and timeline is being monitored and implemented to reach planned milestones such as prototype development, fund raising, assessment of early strategic alliances (or future acquiring companies), and planning for the hiring of industry-experienced management.

He has formed numerous companies, and is very familiar with start-up operations, strategic planning, development related issues, marketing, intellectual property management, and strategic alliance structuring.

As an independent consultant, Bill is the owner of The Bathurst Group. The Bathurst Group is a consulting practice designed to help small businesses and middle market companies develop and execute sales and marketing strategies. These strategies are typically focused on generating long-term revenues from: new customers, marketing programs, or new distribution channels. Bathurst Group specializes in brand strategy and repositioning.

With focus on health, medical and technology clients , Bathurst Group clients have included General Mills, Mercola.com, Living Fuel, Phillips USA, Pet Place.com, General Electric, Nutricap Labs, Nokia, Polaroid and many more.

Mr. Bathurst  was cofounder of Vitalcast.com, an interactive health company dedicated to alternative and integrative health. Mr. Bathurst assisted in the profitable sale of Vitalcast and then consulted with spin off entities Mercola.com and Living fuel.com. Both Living Fuel and Mercola.com have continued success in the alternative health marketplace.

Prior to forming Bathurst Group and Vitalcast.com he was Business Unit Manager and Product Manager for ECOLAB, Inc., where he was responsible for growing key consumer and Institutional brands. Mr. Bathurst was Sales and Marketing Manager for Colombo, Inc. where he helped grow the business from a small, regional company into a national brand with over $300 million in sales per year,Prior to selling the brand to General Mills.

Mr. Bathurst is a graduate of the University of Florida and has completed post-graduate marketing and business development courses at the Harvard University Executive MBA program.