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Senior Online Marketing Analyst at IFA Hotels & Resorts

Work experience

Jul 2014Present

Senior Online Marketing Analyst

IFA Hotels & Resorts
Feb 2012Jul 2014

Online Marketing Analyst

IFA Hotels & Resorts
Responsible for the collection and interpretation of data regarding consumer behaviour online, the development and implementation of online advertising and promotional strategies, website analysis and search engine optimization to respond decisively to current and forecast trends in technology, consumer behaviour and online market conditions attracting a wide variety of customers. Policies & Procedures - Implement policies and procedures in order to achieve the Marketing department’s objectives. Online Market Analysis - Compile and analyze statistical data in collaboration with the Market Research & Intelligence Consultant on market trends. - Analyze web-site behavior to support user experience optimization efforts. - Consolidate and validate marketing data to be utilized in the website as applicable. - Work with key stakeholders to develop forecasts for key marketing indicators and success events. Identify new ideas and opportunities for improving analytics capabilities including integration with offline & external data sources. - Configure website analytics platform and support implementation of tagging and other tracking parameters to measure performance. - Perform program evaluations using established criteria and evaluation methodology. Website/Social Media - Develop online content and news in coordination with concerned departments to be uploaded to IFA HR-ME website as well as liaise with website developer to develop the website itself. - Update IFA HR-ME website, live chat and info email. - Update advertisements and listings on existing marketing camps and social media. - Ensure the maintenance and updating of the information on the company`s website to ensure the liability & accuracy of all company`s data resources. - Manage and update social media pages such as Facebook and Twitter.
Aug 2009Sep 2010

Business Developer & Programmer

Joy Box
Aug 2009Feb 2010

Web Developer


Higher National Degree




Stratford Career Institute


Stratford Career InstituteEdit


Stratford Career Institute


Mobile Apps Programming
Market Planning
Time Management
Content Management
Social Networking
Web Project Management
Web Analytics
Online Marketing
Web Development
Marketing Research
Google Adwords
Keyword Research
Video Production
Web Design
Search Engine Technology
Digital Marketing
Social Media Marketing
Email Marketing
Ulead VideoStudio
Desktop Application Development
Online Marketing Analysis
Real Estate Lead Generation
Online Advertising
Online Research
Microsoft Office
Web Developer
Flash Developer
3D Games Developer
Video Production (After Effect)