Basem Bitar

  • United Arab Emirates, AE

Work experience

Work experience
Jul 2014 - Present

Senior Online Marketing Analyst

IFA Hotels & Resorts
Feb 2012 - Jul 2014

Online Marketing Analyst

IFA Hotels & Resorts
Responsible for the collection and interpretation of data regarding consumer behaviour online, the development and implementation of online advertising and promotional strategies, website analysis and search engine optimization to respond decisively to current and forecast trends in technology, consumer behaviour and online market conditions attracting a wide variety of customers. Policies & Procedures - Implement policies and procedures in order to achieve the Marketing department’s objectives. Online Market Analysis - Compile and analyze statistical data in collaboration with the Market Research & Intelligence Consultant on market trends. - Analyze web-site behavior to support user experience optimization efforts. - Consolidate and validate marketing data to be utilized in the website as applicable. - Work with key stakeholders to develop forecasts for key marketing indicators and success events. Identify new ideas and opportunities for improving analytics capabilities including integration with offline & external data sources. - Configure website analytics platform and support implementation of tagging and other tracking parameters to measure performance. - Perform program evaluations using established criteria and evaluation methodology. Website/Social Media - Develop online content and news in coordination with concerned departments to be uploaded to IFA HR-ME website as well as liaise with website developer to develop the website itself. - Update IFA HR-ME website, live chat and info email. - Update advertisements and listings on existing marketing camps and social media. - Ensure the maintenance and updating of the information on the company`s website to ensure the liability & accuracy of all company`s data resources. - Manage and update social media pages such as Facebook and Twitter.
Aug 2009 - Sep 2010

Business Developer & Programmer

Joy Box
Aug 2009 - Feb 2010

Web Developer



Higher National Degree


2008 - 2008


Stratford Career Institute


Stratford Career InstituteEdit
2005 - 2005


Stratford Career Institute



Mobile Apps Programming

Market Planning

Time Management

Content Management

Social Networking

Web Project Management


Web Analytics

Online Marketing

Web Development

Marketing Research

Google Adwords

Keyword Research

Video Production

Web Design

Search Engine Technology


Digital Marketing




Social Media Marketing

Email Marketing

Ulead VideoStudio


Desktop Application Development

Online Marketing Analysis

Real Estate Lead Generation

Online Advertising

Online Research



Microsoft Office

Web Developer

Flash Developer

3D Games Developer

Video Production (After Effect)