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Work experience

Jul 2009Present

Marketing Manager Workshop Concepts France-Benelux

Bosch Automotive Aftermarket

• Responsible for the different franchise concepts of Bosch in the Automotive Aftermarket in Belgium, France, Luxembourg and The Netherlands• Management of a international team based in Paris and Brussels • Profit and Loss responsibility• Qualitative and quantitative target setting toward sales• Brand Management and positioning of the different concepts • Marketing and Communication (B2B and B2C) • Business Development for the network• Quality Management

Jul 2004Jun 2009

Marketing Manager Benelux

Bosch Automotive Aftermarket

The Marketing Manager is responsible for product management and communication and the implementation of the distribution strategy in the local market, next to business planning and follow-up.

Other aspects of the job include:• Support of the Regional Sales Director (head of division) in streamlining internal organization • Implementation of electronic communication in customer communication • Member of “IAM Excellence Workgroup” responsible for international Bosch strategy regarding trade marketing for the next 5 years • Change focus of marketing team from product marketing to “4P” marketing increasing awareness of communication, promotion, advertising… • Responsible for negotiating and closing strategic contracts with major key accounts • Definition of the marketing and communication plan for both B2B as B2C business • Responsible for overall business planning and follow-up

Apr 2001Apr 2004

Marketing Manager

Damovo Belgium

• Member of the international “Apollo Team” responsible for defining terms and conditions for spin-off from Ericsson to form an independent solution provider and determining the strategy of the new company. • Preparation of spin-off from Ericsson • Post spin-off strategic portfolio extension (selection of new solution partners) • Change focus of product management team for Ericsson products to multi-vendor solution management • Definition of marketing and communication plan

May 1999Apr 2001

Business Development Manager

Fujitsu-Siemens Computers Europe

• Business development responsible for growing notebook business in Benelux-Nordic area • Member of the Nordic Board • Sales presentations to major European Key Accounts

Aug 1994May 1999

Product Manager

IBM Belgium

• Account Manager Large Account Sales Team for Public Sector (12 months) • Product Manager consumer and professional products • Customization of B2B and B2C communication campaigns • Customer and wholesaler presentations


Sep 2006Jun 2007


Bosch Leadership Program

  • Leadership development program for Bosch potentials
  • Focus on management and leadership skills according to the Bosch framework


Social skills and competences
Team management: Focus on performance and well being of each team member in order to improve team performance. Management style focusing on making people understand, allowing input but taking final responsibility. Intercultural skills: Experience in a broad international context with lots of direct and indirect international colleagues.
Business Skills and competences
  People management: Motivating people, develop skill sets necessary to be fit for the job, fire and hire as the last option Change management: Inform, coach, make people understand changes and support them. Strategic planning: Think out of the box, apply best practices from other companies and other business sectors. Presentation Skills:  Communicate and convince.    
Language Skills
  Dutch: mother tongue German, English, French: fluent  


I have been privileged to both work in and lead marketing teams in different environments and sectors. This has not only enriched my marketing skill set but also brought me in contact with different cultures and nationalities. Thanks to these experiences, I bring an "out of the box" approach to the projects I am involved in.



Reading (non-fiction)



Maarten Kuipers

“It gives me great satisfaction to recommend Bart Frison. I was a member of the Bosch Lead5 course (management course) wherein Bart was also participating. Bart has a "No nonsense" reputation and can express himself in an excellent way. More importantly, he is honnest and is not afraid to give his opinion. I learned that you have to know Bart for a longer period, to understand his way of thinking, and at the end you fully appreciates him. Bart was an interesting team member, good sense of humor, and it is for me a real honor to witness Bart’s development during the Lead5 course and it has been a joy to watch his growth. I enthusiastically recommend him to you.” April 21, 2009

Raphael Monten

“I recommend Bart without any hesitation : during our period at IBM, I found him to be highly competent and very result-driven. He has good leadership skills and a great ability to put things in the right perspective. And he has a great sense of humor to boot.” January 7, 2008

Noel Bellen

“I worked with Bart at IBM Belgium and when I moved on to Fujitsu and had an open slot, I knew Bart would just be the man for that position. Summarizing Bart in just a few words is doing him short, but anyway, here is Bart: driven for result, huge intellectual horsepower, understands both tactics and strategy, superb and creative marketer, great product manager, capable of putting everything into the right perspective, very loyal, punctual, a great team player, ... Looking at Bart's track record and achievements, I am proud I was given the opportunity to be his peer and his manager. I am even more proud to be able to call him one of my dearest friends today.” December 24, 2007

Ludwig Devadder

“Bart is a great people manager with a very strong strategic mind. He has the power to lead his team with a lot of charisma. He is very human and understanding towards his people but never forget to achieve the final targets. The way he can summarize and focus on the most important things is great. I am still learning a lot from him and I am very pleased that I could work for him.” April 29, 2009