Barry Halpenny

Barry Halpenny

Work History

Work History
Feb 2006 - Present

Regional Marketing Director & Country Sales Manager

Newell Rubbermaid Asia Pacific

Responsible for marketing leadership and category P&L for Rubbermaid commercial and consumer segments. Also responsible for sales in ASEAN & India. Led a team of 10 staff.

Jul 2000 - Feb 2006

Regional Consumer Marketing Manager / Country Manager

Polaroid Asia Pacific Services Ltd

Responsible for leading regional consumer strategy in subsidiary and distributor markets. Also, held country management responsibility for Polaroid in Australia/NZ and Hong Kong.

Oct 1997 - Jul 2000

Marketing Services Manager

Foster’s Brewing International

Responsible for development and coordination of below-the-line marketing programs and packaging development for the Foster's beer brand.





Business development – new customers, channels and markets

Strategic marketing research and product development

Sales leadership and distribution management


Property owner with several leased premises.

Golf, half marathons (5), hiking, follow rugby and horse racing.


Lead an emergent business in Asia Pacific to long-term profitable growth; build and maintain a winning distribution network; grow share through best-in-class marketing


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Sales, marketing and business development professional with a 13 year track record of success managing multinational brands in the Asia Pacific region across beverage, electronics/imaging and consumer/commercial durables segmentsStrategic marketing and business development expert; initiates best strategies for product, marketing, distribution and infrastructure that deliver profitable growth in international markets. Skilled sales leader / general manager with deep understanding of Asian business culture and expertise in distribution management. Secures wins by measurably demonstrating product/brand benefits, building trust and confidence, then empowering highly focused sales teams.