Download PDF

Summary

Barry Bronson is a PR consultant, freelance writer and speaker. Most recently he was Director of Communications for the Valvoline division of Ashland Inc. In that capacity he directed communications for the Valvoline, Zerex and Eagle One brands as well as for Valvoline’s PR efforts in motorsports. As Valvoline Director of Sports Marketing he helped engineer the landmark agreement in 2000 that saw Valvoline become the first consumer products company to own a NASCAR team. He is a noted speaker at sports marketing seminars and directed the launch of Valvoline’s World Wide Web marketing effort in 1995.

Since leaving Ashland Inc. and Valvoline Bronson has worked on behalf of clients such as Valvoline, Xerox, 3M, Zinga Frozen Yogurt and Victory Management. Before coming to Valvoline Bronson was an award-winning reporter at the Lexington (Ky.) Herald-Leader and editor of Music City News, the country music monthly magazine. As creative director for Host Communications (now IMG College) he edited sports publications (NCAA Basketball Championship Program) as well as business and travel industry publications (National Tour Assn.). He also was account supervisor at Franco Public Relations in Detroit, and deputy press secretary and speechwriter for Kentucky Gov. Martha Layne Collins. Bronson was a member of the Board of Directors of the National Institute for Automotive Service Excellence (ASE) for 10 years and served as its treasurer. He also has served as PR Director for the Keeneland Concours d'Elegance benefitting Kentucky Children's Hospital and directed marketing for the Lexington Lions Bluegrass Fair..

Bronson is a graduate of Transylvania University and holds a Master’s Degree in Journalism from the University of Missouri-Columbia. He is also a graduate of the Skip Barber Racing School.

Work History

Reporter, columnist, critic

Lexington Herald-Leader

Award winning reporter, columnist and rock critic for metro daily.

Director Creative Services

IMG College

IMG College (formerly Host Communications) is the premier collegiate marketing, licensing and media company division of IMG Worldwide. Responsibilities included publishing and editing (NCAA Final Four program books), speechwriting, PR and public affairs for National Tour Assn., editor of Lexington Business magazine.

Editor

Music City News

Editor of country music monthly based in Nashville.Set editorial direction for premier fan magazine.Oversaw editorial role in magazine's two syndicated TV shows, The Music City News Country Awards and The Music City News Songwriter Awards (produced by Multimedia Productions).

Deputy Press Secretary

Commonwealth of Kentucky

Speechwriter to Kentucky Gov. Martha Layne Collins

Account Supervisor

Franco Public Relations

Supervised largest account (Stroh Brewery) for Michigan's largest PR agency. Motorsports PR (Indy Car, NHRA) Windsurfing PR (Stroh's American Boardsailing Assn.)

Director Sports Marketing

Valvoline Division of Ashland Inc.

Directed worldwide racing program for iconic sponsor in NASCAR, NHRA, IndyCar, World Rally, SCCA. Invited to speak at worldwide Sports Business Conference in London. Leveraged racing assets to complement Brand marketing goals.

Public Relations

Valvoline Division of Ashland Inc.

Directed Brand Communications for Top 3 in category consumer brand.Served as Media Spokesperson for Valvoline brand.Directed motorsports PR for iconic sponsor.Strategic Consulting, including communications strategy, PR.

Education

Mt. Lebanon H.S.

Let's hear it for one of the top academic public high schools in the country -- and give some applause for Pittsburgh.

B.A.

Transylvania University

Transy is the oldest institution (1780) of higher learning west of the Allegheny Mountains. Bronson's Liberal Arts education and experience as social chairman of Pi Kappa Alpha fraternity prepared me for the rigors of corporate life. The college experience also provided background for my screenplay, "Jazz Farm," about the jazz band at the Federal Narcotic Hospital in Lexington.

M.A.

University of Missouri-Columbia

As a participant in the London Reporting Program Barry Bronsoon worked on Fleet Street writing for U.S. newspapers about the European Community -- under the direction of the foreign correspondent for the Chicago Daily News.