Barry Bronson is a PR consultant, freelance writer and speaker. Most recently he was Director of Communications for the Valvoline division of Ashland Inc. In that capacity he directed communications for the Valvoline, Zerex and Eagle One brands as well as for Valvoline’s PR efforts in motorsports. As Valvoline Director of Sports Marketing he helped engineer the landmark agreement in 2000 that saw Valvoline become the first consumer products company to own a NASCAR team. He is a noted speaker at sports marketing seminars and directed the launch of Valvoline’s World Wide Web marketing effort in 1995.
Since leaving Ashland Inc. and Valvoline Bronson has worked on behalf of clients such as Valvoline, Xerox, 3M, Zinga Frozen Yogurt and Victory Management. Before coming to Valvoline Bronson was an award-winning reporter at the Lexington (Ky.) Herald-Leader and editor of Music City News, the country music monthly magazine. As creative director for Host Communications (now IMG College) he edited sports publications (NCAA Basketball Championship Program) as well as business and travel industry publications (National Tour Assn.). He also was account supervisor at Franco Public Relations in Detroit, and deputy press secretary and speechwriter for Kentucky Gov. Martha Layne Collins. Bronson was a member of the Board of Directors of the National Institute for Automotive Service Excellence (ASE) for 10 years and served as its treasurer. He also has served as PR Director for the Keeneland Concours d'Elegance benefitting Kentucky Children's Hospital and directed marketing for the Lexington Lions Bluegrass Fair..
Bronson is a graduate of Transylvania University and holds a Master’s Degree in Journalism from the University of Missouri-Columbia. He is also a graduate of the Skip Barber Racing School.