BARRY R. BOSSIER
INVESTING IN PEOPLE & INNOVATION
- 623-777-9044 (mobile)
Own Inbound Marketing Strategies & Execution: Work with teams to create content strategies that will generate leads. Lead teams through lead nurturing channels - email marketing, Retargeting, landing pages, funnels, etc.
Strategic Consulting, including marketing plans, campaign management, campaign optimization, marketing operations, & sales strategy development.
Formulate and Implement actionable, cross-channel marketing solutions, to drive campaign results that exceed client expectations.
Managed and grew account profitability by uncovering organizational needs & objectives, by proactively building deep strategic relationships with key stakeholders and C-level executives; and formulate, Implement, manage, and optimize actionable, cross-channel marketing solutions, to drive campaign results that exceed client expectations.
Constructed a nationwide pre-sales strategy to acquire and retain our most prominent prospects by collaborating with various digital sales directors, product fulfillment managers, segment specialists and sales representatives that helped enhanced our monthly revenue, from key accounts, by 301%
Mentored a team of strategists that assist with the acquisition of key accounts by designing influential, fact-based, digital solutions. The team advised on over $15,000,000 (Personally 4.32 million) in total contract value for the 2013 fiscal year.
Gannett | PreSales Acquisition Strategy
Constructed a company-wide pre-sales strategy to acquire and retain our most prominent prospects by collaborating with various digital sales directors, product fulfillment managers, segment specialists and sales representatives.
Lucid Agency | Executive Education at Motorola Solutions
Developed and Delivered an educational presentation covering Search Engine Marketing 101 material at Motorola Solutions's North American headquarters in Schaumburg, IL,
Lucid Agency | Social media content development | Inspirada
master planned community in the city of Henderson, NV a suburb of Las Vegas, NV.
Developed, managed and optimized an integrated marketing strategy centered around delivering persona specific content, maximizing online traffic from 10+ advertising channels, and maintaining a seamless user experience
Activities and Societies:
American Marketing Association