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Work experience

Sep 2007Jun 2014

Executive Director, Marketing

Sony Pictures Home Entertainment

Overall global marketing and P&L responsibilities for the industry's most profitable Home Entertainment releases including The Amazing Spider-Man, Breaking Bad, Seinfeld, Smurfs, Grown Ups, American Hustle and many more.  Oversaw marketing and production budgets and released product in a timely, cost-efficient manner while being creatively and uniquely positioned against the competition. Managed close working relationships with customers and improved collaboration between internal departments.

  • Managed all strategic efforts for key accounts/channels including Best Buy, Amazon, Redbox, iTunes, Target, Barnes & Noble, DirecTV, Costco, Xbox, Safeway and others, exceeding the 2013 GP budgets/goals by more than twenty percent.
  • Utilized consumer research to create the industry's first“ Rent to Own” DVD retail program(at Redbox).
  • Successfully launched more than 600 titles via multiple distribution models into the marketplace: Blu-ray & DVD(rental and sell-thru), Digital(IVOD, EST, UV, SVOD), Video on Demand and Manufacture on Demand.
  • Executed multiple online customer acquisition strategies that maximized site traffic and sales, generating“ first-of-their-kind” online programs for customers, resulting in strengthened relationships and deals with key retailers.
  • Negotiated groundbreaking promotional programs with promotional partners and retailers for the theatrical release of The Amazing Spider-Man 2, generating millions of free impressions.
Jan 2003Feb 2007

Vice President, Marketing & Creative Services

Carsey-Werner Television

Developed and managed global marketing plans for That‘ 70s Show, 3rd Rock From The Sun, The Cosby Show, A Different World, Roseanne and many more. Responsible for the development, budgeting and design of all creative materials(on-air, print, radio, digital, web, etc).  Led team of Marketing Directors, Creative Managers, Station Relations Managers and Support Staff.  Oversaw marketing and strategic planning for entire television library.  Managed all special events and trade show activities.

  • Successfully negotiated and planned $20MM media, production budgets and co-op funds, expanding the brand and reputation for the most successful independent television studio in history.
  • Developed multi-tiered trade campaign for the syndication launch of That‘ 70s Show that led to record-breaking deals and revenue.
  • Produced award-winning creative for consumer and trade campaigns (on-air, radio, online, sales tapes, presentations, websites).
Mar 1999Jan 2003

Executive Director, Marketing & Station Relations

Carsey-Werner Television

Managed media plans and print materials for syndicated television product. Created successful tie-in promotions with regional and national partners.  Negotiated shared advertising funds(co-op) with stations and groups. Planned and managed national media campaigns. Produced local promotions and contests. Oversaw production, sales and distribution of show merchandise and sales materials.

Mar 1997Mar 1999

Manager, Marketing & Station Relations

Twentieth Television

Responsible for the coordination and implementation of promotion campaigns for six-day-a-week entertainment news program: Access Hollywood. Wrote and produced on-air station spots for station promos, holiday themes and sales spots. Assisted with the negotiation process of media plan buying for shared advertising funds(co-op). Managed vendors and oversaw creation, production, quality control, pricing and delivery of merchandise and various station promotion materials, including extensive station promotion kits and convention materials.

Jan 1995Feb 1997

Advertising Coordinator

NBC

Acted as liaison between 215 international affiliates and NBC departments such as Print Advertising, Press & Publicity, On-Air Promotions, Legal and Network Development. Assisted in producing and distributing press kits, manuals, directories, CD ROMS, posters, merchandise, etc. Assisted in the production of the major NBC national conventions and participated in press tours, mondo shoots, etc. Coordinated daily network satellite feed of on-air promos.

Education

Skills

Budget Management & Goal Setting
Persuasive Presentations
Retail Marketing & Merchandising
Digital Media Campaigns
Product/Brand Campaigns
Entertainment & Media
Millenial Marketing
Emerging Trends & Consumer Insights

EXECUTIVE PROFILE

Entertainment Marketing Executive with nearly twenty years of experience in brand management, content strategy and creative execution. Proven track record of expanding market share and especially skilled at creating innovative consumer marketing plans and customer-specific programs. Persuasive and personable, able to negotiate and motivate at all organizational levels.