Summary

Seasoned, competitive leader with start-up, C-level and proven expertise in both flourishing and turnaround environments. Revenue driven executive with a focus on key performance indicators, an entrepreneurial spirit, leadership, performance, high-growth and building market value.

Specialties: New Business Development - Sales Management – Strategic Planning - B2B and B2C Environments - Reoccurring Revenue Models - Recruiting And Hiring - Brand Identity And Development - Start Up And Early Stage Ventures - New Product Development - IPO Market & Sales Development

Work History

Work History
2014 - Present

Consultant - Business Development

Goldstur
Goldstur is the World’s first and only kiosk for recycling gold and other precious metals. The kiosk allows consumers an immediate gold-to-cash solution. Working with the Founder and CEO to develop the go-to-market plan, structure the sales distribution strategy and position the company for strategic investment. I was able to secure a regional sales agreement with Save Mart Supermarkets to install 38 units over the next three quarters. Units are now in being manufactured.
2013 - 2014

Consultat - Sales and Business Development

PoppinApp
PoppinApp is a direct marketing platform for local business to engage with their loyal followers. The app allows consumers to follow businesses and receive special promotions and discounts. I reported to the CEO and sold to local retailers. My role was to create partner relationships, develop the sales model and structure the feet on the street sales team. I hired and trained the sales team and worked on the strategic development of the app.
2012 - 2013

Consultant - Sales and Business Development

CapLinked

Start-up software company providing a cloud based, enterprise application for secure files exchange, and management of transactional workflow via SaaS.

  • Launched new enterprise product into the real estate and financial marketplace.
  • Developed sales structure/process, including hiring and training a sales team.
  • Built multi-million dollar strategic partnerships.
  • Evolved the product offering to focus on delivering cloud based, data room solutions to the enterprise.
2010 - 2012

Consultant - Branding and Marketing

Real Office Centers

Shared office provider for short and long-term office solutions, providing a unique, open-source work environment to promote collaboration, creativity and growth.

  • Created and developed business plan and corporate structure.
  • Raised $2.5 million in expansion capital.
  • Opened three new shared office locations in Southern California.
  • Created corporate brand and service offerings.
  • Established marketing and brand partnerships with national furniture manufactures.
2008 - 2011

CEO

trueAnthem

trueAnthem is an advertised supported social media company that connects brands with influencers, inspiring them, and their followers and friends, to become brand evangelists. Influencers are provided valuable digital content – such as free music, video or other relevant content – and in turn we provide brands authentic access to influencers. This is called fair value exchange.

  • Formulated the company’s strategic direction, business plan, financial Proforma, sales and marketing strategies. The initiatives included establishing the company’s corporate structure, fundraising, advertising agency sales model, music artists revenue model, and strategic relationships.
  • Developed and implemented the value proposition for major national advertisers. Clients included: Nestle, USA, Levi, Adidas, CoinStar/Red Box, Rocawear, Skullcandy, Perfect Fitness, Alcon, Rock Nation, etc.
  • Completed three rounds of seed financing totaling $5.8 Million. All investment came from Angel Investors and strategic relationships.  
  • Recruited and hired a seasoned executive team, national sales representation, operations and account managers to scale the company.
  • Developed the business plan to capitalize on the destruction of the music industry and the mass growth in social media marketing. Assessed the overall strategic direction of the company and make changes as necessary.
2006 - 2008

COO

Circa5 Publishing

Space Magazine, Luxury, lifestyle publication focused on home design, home decor and high-end real estate in Los Angeles and Orange County, California.

  • Established a pricing model and rate card to increase established accounts.
  • Built and developed a national sales team with strong established relationships with media buyers. Reorganized the real estate sales team to focus on home sales of $2.5 Million and above.
  • Increased revenues 100% in eighteen months.
  • Directed the company through a successful acquisition by a large regional publication at three times revenues.
        2002 - 2006

        President

        American Moldguard

        American MoldGuard is a service- based company to help prevent mold and other dangerous microbes in the new construction marketplace.

        • Formulated the company’s strategic direction, business plan, financial Proforma, sales and marketing strategies. The initiatives included establishing the company’s corporate structure, fundraising, national homebuilder sales model, pricing model, and strategic relationships.
        • The homebuilder risk exposure in 2002 was increased dramatically due to the high number of mold related claims.  The service industry primarily was focused on the remediation of claims not on finding preventative solutions.
        • The success of our model was delivering solutions for prevention of dangerous microbes. Homebuilders carry liability on the homes for ten years and their exposure was significant.  Our solution was a product that we licensed from Dow Chemical and we acquired a ten-year warranty provided by Evanston Insurance.
        • Established an aggressive growth plan to establish a first-to-market advantage. Rolled out fifteen service centers in five states, increasing employee count to fifty.
        • In 24 months our revenue grew to over $4 Million and completed a successful IPO. AMGI went public in April 2006 at a market cap of $16.5 Million.
        1998 - 2002

        VP Sales and Marketing

        DirectFit

        DirectFit is a Recruiting and Staffing firm for Information technology personnel for full and part-time job placements. Developed a revolutionary web-based eRecruiting-staffing model, offering a web-based matching engine including video profiles of IT candidates.

        • Built the sales and marketing strategy for a hyper-growth start-up staffing firm.
        • Established sales and marketing best practices, compensation structure, and organizational structure. Perfected model in offices in Irvine and San Francisco.
        • Major National rollout to establish 17 regional offices. Built teams of of sales and talent recruiters. Directly hired, trained, motivated and managed seventeen regional managers, 55 Account Managers and 45 recruiters.
        • Directly responsible for driving revenue growth to $70 Million in 3 years.
        • Built one of the first matching systems, delivering the right candidate for the job requirement.
          1990 - 1998

          Director of Sales

          NewsEdge Corporation

          NewsEdge is an independent provider of global news aggregated from over 100 sources. NewsEdge was sold to RoweCom, Inc. in 1999.

          • Remotely developed and managed the sales operations for an East Coast company.
          • Established a presence in the financial and corporate markets.
          • Built successful West Coast operation from start up in 1990 to successful IPO in 1996.  Led the Western region to lead the company in total revenue and year over year growth percentage.
          • Retained 94% annual subscription based customers while industry average was at 80%.     
          • Developed the sales model for large, Fortune 500, enterprise sales efforts.
          • Stimulated new customer growth by 30% after strategic restructuring the selling and pricing model for large corporations.
          • Built strategic partnerships with major information providers: Dow Jones, Reuters, The Associated Press, Lotus/IBM, TIBCO, etc.   Customers included: Microsoft, Intel, HP, BofA, Charles Schwab, Montgomery Securities, Robertson Stephens, MCA/Universal, US WEST, TCI, PacBell.
          1983 - 1996

          Sales Representative

          Data General Corporation

          DG was one of the first Microcomputer companies focused on OEM sales into the medical and aerospace marketplaces.

          • Responsible for direct sales of super-mini computers into the Commercial, Aerospace and Education market.
          • Participated in 9-month formal sales and technology training receiving various awards for presentation skills and sales strategy. Received top selling award to the Million Dollar Club for three straight years.
          1987 - 1989

          Sales Representative

          Lotus Development Corporation

          Lotus, most commonly known for its 1-2-3 spreadsheet application and Lotus Notes. Lotus was acquired by IBM in 1995.

          • I worked in the Information Services division. Lotus was the first company to supply large volumes of content on CD/ROM's
          • Direct sales responsibility for financial data and information products sold to Fortune 500 companies and large financial institutions
          • Exceeded sales each year finishing in top 5% of sales people nationwide and received company’s highest sales award, Presidents Club
          • I was relocated to Cambridge, MA to work for the VP of sales. I acted as a Sales Planning Manager built marketing programs for the corporate and financial sales teams
          • Developed sales flow applications using Lotus Notes, which at the time was still in beta.

          Education

          Education
          1983

          Bachelor of Science - Marketing

          San Diego State University

          Interest

          The Ocean, Fitness, Travel, Family, Giving, Gadgets, Finding Unique Apps, Mentoring Fellow Entrepreneurs