Director, Member Acquisition
Waterfront Media – Brooklyn, NY
Director, Member AcquisitionDeveloped the strategies and day-to-day efforts to increase subscriptions to company’s diet and health websites. Portfolio of over 20 online sites included JillianMichaels.com, DeniseAustin.com, and JoyBauer.com.
- Improved subscription rates on products through optimization of creatives and offers for banners, landing page, and email. Performed ongoing testing across all products to increase acquisition rates while maintaining life-time value.
- Championed 30+ technical projects to increase member subscription and retention through site enhancements, including implementing PayPal Express Checkout, funnel redesigns, and partnership sites.
- Increased subscriber base by 11% with launch of official Denise Austin, Jillian Michaels and Joy Bauer stores. Optimized paid and unpaid search rankings using Google Base, and Adwords and acquired new members at low CPA.
- Generated 11,000+ fans and acquired 400+ new subs at a low CPA via Facebook page and social ads campaign for JillianMichael.com.
- Streamlined process for communication to partners, managing inventory and ongoing reporting efforts. Introduced dashboard reporting and testing and banner matrix.