Global Product & Marketing Executive
- Greater Minneapolis-St. Paul Area, US Minnesota
Results proven international marketing executive with more than 20 years of experience in the development, multi-channel distribution, and administration of insurance and related products in financial services, insurance broker, employee benefit, small business, affinity and direct to consumer segments. Focused and passionate leader having driven cross functional teams to deliver outstanding results, growth and profits. Recognized for exceptional ability to demonstrate visionary views and define winning strategies involving billion dollar P&Ls and millions of customers. Demonstrated ability in customer life cycle management via a broad range of business activities, management of multiple business units, and in multiple global markets.
Responsible for development and execution of AMTS’s product and marketing strategies. Leading product and marketing teams to deliver consumer-centric identity and lifestyle products and services in an omni-channel environment that deliver a multi-touch point, value-added, interactive usage model. Through B2B2C, B2B and B2C efforts, meeting and responding to consumer needs, improving persistency, and building brand loyalty. Responsible for contact center operations including sales, service, retention and quality assurance, delivered via internal and third party service providers. Ongoing collaboration with business development and account management teams to bring expertise to sales process and harvesting of existing partnerships.
Led global protection insurance teams comprised of 40 countries to deliver world class products, sales and distribution expertise, and processes to HSBC Retail Banking, Wealth Management (RBWM), and Commercial Banking partners. Delivered comprehensive analytics based solutions mapped to core customer needs to contribute more than $1 billion in profit before taxes to the bank’s bottom line.
Improved global cross sell results within retail banking customer segments through consultation with global, regional and country executives. Identified, designed, and implemented multi-channel solutions associated with the cross sell of retail banking and insurance products. Consulted with multiple large international HSBC markets to drive contact center revenue growth, leading execution in those markets of a global inbound service to sales model and best practices.
Managed overall product and marketing strategy for credit protection products sold to all US credit and retail card customers. Led ongoing product development and launches, multi-channel marketing testing and campaigns, claims administration, and risk management solutions. Managed divisional outbound telemarketing initiatives for credit card customer acquisition, insurance and ancillary product sales. Oversaw team delivering vendor and campaign strategy, inbound/outbound cross sell strategies, performance and quality management, and regulatory compliance.
Managed overall product and marketing strategy for credit protection products sold to all US credit card customers. Oversaw insurance agency strategy and management including licensing, contracts, and new business development. Managed warranty business entity and warranty regulatory compliance. Coordinated and oversaw actuarial activities for credit protection, warranty and reinsurance products, and provided oversight for offshore captive reinsurance entity.
Claims Reinspector/Trainer – 1995-1998
Senior Claims Manager – 1993-1995
Public Affairs Coordinator – 1992-1993
Independent claims adjuster license (MN) and agent license for property, casualty, life, accident, health lines in all 50 US states and D.C
Summa Cum Laude