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Work experience

Feb 2009Sep 2010

Brand Manager

L'Oreal Portugal
Mabelline's Brand Manager 

·Brand Development


·Portfolio Management

·Business Building

·AC Nielsen data analysis

Jun 2007Jun 2008

Ben&Jerry’s Brand Manager

Unilever Jerónimo Martins

·Brand Development


·Retail Management

·Distribution Development

·AC Nielsen data analysis

Feb 2007Jun 2007

Marketing Research

McKinsey & Company

·Marketing Research Project

·Qualitative Analysis

·Quantitative Analysis

·SPSS Analysis



Jun 2008Present


Feb 2011Mar 2011

PDC - Permaculture Design Course

Findhorn Foundation



          Graduated by Universidade Nova de Lisboa (16 out of 20), I have stood out with the best marketing thesis of my year (18 out of 20), and second best among all courses.

          Was then invited by McKinsey & Co to develop a marketing research project.

          Right after my Masters was completed I was invited by Unilever to join their Trainees team and rapidly I assumed Ben&Jerry's Brand Manager position in this so special brand (devoted to sustainability management approaches). 

          Later I decided to travel for 6 months around 20 countries between Israel and Cambodja informally studying sustainable marketing.

          For the last almost two years i've been Maybelline´s Brand Manager for L'Oreal Portugal, and co-founder of (a project for sustainable development).

          Apart from all this, I'm really interested about all branding issues, and sustainable marketing and management processes and models that can add value not only for the business in question but also for the society itself.

Personal Projects