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  • Strong overseas education background with solid knowledge in Marketing and Communications.
  • Experienced in digital and content marketing and project management.
  • Good sense of data and logical thinking, can capture details and also see things from various perspective.
  • Excellent command of spoken and written Chinese and English (TEM-8, IELTS 7) .
  • Open-minded, proactive and communicative person, also a good team player.
  • Enjoy challenges and willing to work in a fast-paced and multinational environment.

Work experience

Mar 2014Nov 2015

Marketing Executive  /  Touchmedia 触动传媒

  • Project Management. Responsible for planning, developing and execution of content marketing projects. Independently manage and successfully run 20+ digital and offline marketing campaigns , help company official wechat account gain nearly 100,000 followers.
  • Analyze the results/ ROI of launched projects based on the data from wechat platform and integrated media tracking channels, generate evaluation report on a weekly basis to monitor the ongoing projects status, create solution and optimization plans to improve projects performance.
  • Coordinate and maintain close relationships with over 10 media partners (like Voice of China, IQiyi, Sina, National Geography etc.) to develop strategic marketing cooperation plan. The VOC campaign help driven 120% sales growth and 20,000 + fans followed.
  • Assist PR team in execution of company branding events, including media pitch, invitation letter, onsite support, interpretation etc.


Aug 2012Dec 2013

Master of Arts 

University of Birmingham, UK

Majored in TEFL (Teaching English as Foreign Language) and achieved Merit degree

Sep 2008Jun 2012

Bachelor of Arts 

Communication University of China

Studied International Journalism and communication. 

Skills &Qualifications

Adobe Effects and Premiere

Proficient in editing video clipping & special effects


Advanced level of both spoken and written English( TEM-8, IELTS 7)

Mirosoft office software

very good command of word, excel and PowerPoint, can be applied in an accurate and efficient way