Luigi Calivà

Luigi Calivà


He has extensive experience in managing and organizing events for companies, tour music, television, radio and related operation of marketing and communications related to the events themselves, experience that has harnessed as director of marketing at Friends & Partners until 2005 (Live Nation Group). Expert in sponsorship activities for the sector musical and artistic management. Sixteen years of experience in top management of the national radio network RDS Spa as manager in overall management and strategies of 'radio station particularly in the field of art, music, recording, management programs and special initiatives until 2001. Further experience of field marketing and commercial radio (Radio Italia Spa) promotion and communication internal organization with a focus on construction of the product and the promotion of the same. Great experience of the music is Italian and international record company that live having done the producer or manager of major Italian artists and having managed several independent labels and music publishing companies. Strong creative skills and knowledge of contractual and legal aspects related to the sector Entertainment complete the job profile.

Work History

Work History


Minimega Srl

Collaborate with the agency communication and care and the spectacular entertainment from a creative and productive of several events.

Marketing Consultant

Hermanos Srl

Consultant for marketing and production of the agency of the management, promotion marketing of most important Italian artists such as Raf, Sergio Cammariere, Fabrizio Moro, Neffa, Flaminio Maphia, Michele Zarrillo and others

Entertainment marketing consultant
Jan 2006 - Mar 2007

Chief Executive

It Pop Srl
the company that handles the management editions music and all the strategies of the artist Alex Britti, accomplishing Cd Festival (disc Platinum) and the single "Mid-Summer Nights" (Britti-Bennato) success of 2006 as well as the co-production el'ideazione resulting great summer tour with Eduardo Bennato (over 40 show in Italy Spain and Portugal)
Jan 2002 - Jan 2005

Director marketing division events

Friends & Partners Srl
Entertainment  agency and events forming part of international group Live Nation Company dealing with marketing events and sponsorship of all the artists that the agency manages.
Sep 1985 - Dec 2001

Director-office record and artistic relations

Radio Dimensione Suono Spa

Director-office record and artistic relations Formerly artistic director During the period 1998 - 1999 is also called to direct the headquarters of Milan

Jan 1984 - Aug 1985

Promotions Manager

Cats Records srl

independent label that launched in Italy and abroad Mike Francis and other artists of success of 80 years as Gazebo, Amy Stewart, Traks, Gary Low.



Science of Communication

Costantinian University of Cranston

Honorary Doctorate in Science Communication awarded for his professional activity