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Balázs László


International Management and Marketing Master Student with +1 year of experience in online communication and advertising agency environment. I participated in 5 international projects and competitions with an outstanding  results.

Work Experience

February 2017May 2017

Marketing Research Intern

Amer Sports Corporation (Annecy, France)

Participated in the execution of an NPS Pilot Project for the Wilson brand. The market research was done in a B2C context and covered 4 countries including Germany, Italy, France and Spain. 

Key Responsibilities:

  • Questionnaire design
  • Data collection
  • Analysis of the results
  • Reporting and presentation
  • Developing recommendations 
April 2015September 2015

Online marketing coordinator

MediaSales Kft. (Online communication agency in Budapest, Hungary)

Key Responsibilities:

  • Lead the coordination division
  • Keep contact with the media partners and ordering media
  • Prepare offers and contracts
  • Prepare online industry analyses
  • Report online campaigns
  • Delegate certain tasks to the trainees and monitoring the processes
  • Monitoring the client's competitors
  • Sales support activities
February 2015May 2015

Head of the student organizing comittee

MARCIEE (Marketing communication innovativeness of European Enterpreneurs)

I was the head student organizer of a one-week long international programme based in Budapest at Budapest Business School.
Number of participants: 120 people

Key Responsibilities:

  • Support the Head teacher's tasks
  • Coordinating the staff and organizing team
  • Create schedules and booking the lecture rooms
  • Assistance in the design of the program's visual image
  • Organize out of school activities
  • Helping and coordinating the foreign students
  • Solve ad-hoc problems of professors
September 2014March 2015

Marketingcommunication trainee

MediaSales Kft.

Key Responsibilities:

  • Support for the preparation of tender documents and tenders
  • Preparation of reports, charts, presentations and market researches
  • Communication and preparation of commercial offers and promotions
  • Support for Online Campaigns
  • Making Web-ergonomics analysis
  • Support orders and the implementation of internal marketing campaigns
  • Participation in Brainstorming
  • Support the daily functions of the Executive Director
  • Translation tasks


September 2016Present

European Master in Business Studies (Master of Arts)

Università degli studi di Trento, Université Savoie Mont Blanc, Universität Kassel, Universidad de León

Jointly run by the University of Savoie (France), the University of Trento (Italy), the University of Kassel (Germany) and the University of León (Spain), the European Master in Business Studies (EMBS) is a two-year full-time Master’s degree in Management officially integrated in the new European Bologna system of higher education.

Language of studies: English

Graduation: January 2019

September 2012June 2016

Commerce and marketing (Bachelor of Arts)

Budapest Business School - University of Applied Sciences

Specialization: Retail communication (marketing)

Main subjects:Basics of marketing, Marketing research, Consumer Behaviour, Methods and tools of Retail Communication, Project management, Marketingcommincation, Customer relation management (CRM), Corporate Social Responsibility (CSR), Quality management

Thesis topic: The effect of online communication on the consumer Behavior of Generation Y and Z

Language of studies: English


Annual EMBS Conference | European Master of Business Studies Seminar Committee | Rome, Italy | March 2017 | Participant

In 2017 the EMBS master program celebrated its 10th anniversary, therefore a special one week seminar was organized for the current students of the program in Rome, Italy. The conference included many different activities, each task performed had the purpose to enhance a specific business-related skill. These skills included Effective Pitching, Business Development and Innovative Marketing Strategy, Creative Thinking, International Tourism Advertising, Cultural Awareness and Brand Image Building.

MARCIEE Trento ISP 2017 | Marketing Communication Innovativeness of European Entrepreneurs January  2017 | 1st place 

MARCIEE is an Intensive Study Program funded by the European Union and attended by more than 80 students from 10 European Universities in Trento, Italy. The MARCIEE ISP Trento 2017 focused on Social Entrepreneurship and consisted of international teamwork where four Italian Trento-based companies were involved. The teams had to prepare a SWOT analysis and develop a Marketing Communication Plan for their assigned company. My team’s assigned company was OpenMove, which is a plug and play platform for online ticketing in Trento and Rovereto, Italy. 

Institutional Conference of Scientific Students' Associations | Budapest Business School (BGE) | May 2016 | Special award

Research topic: The effect of online communication on the consumer behavior of the Generation Y and Z

L'Oreal Brandstorm | L'Oreal | April 2015 | Top 10 in Hungary

L’Oréal Brandstorm is an international business competition which aims to offer students a pedagogical and professional experience and the opportunity to work as a brand leader for a L’Oréal brand.  Our team had to create a new retail experience strategy and a new digital communication campaign for the Lancôme brand.

NetAware LLP Erasmus Intensive Programme | Dukenet Network | Katowice, Poland | May 2014 | 3rd place 

NetAware is the shortened version of “InterNET advanced promotional tools application for increasing AWAREness of social exclusions movement”. The main aim of this project is to prove that the innovative solutions from among Information and Communications Technology (ICT) could be used in order to increase social awareness and struggle with diverse social exclusions. The teams had to create social media pages (Facebook and Google+), set up a blog, generate content and run online advertisements (Google Adwords).

Markstart Marketing Simulation | Dukenet Network | Bruges, Belgium | March 2014 | 3rd place 

Participated in the Dukenet Markstrat Challange 2014 on behalf of the Budapest Business School at the Howest, University College West Flanders in Brugges, Belgium. Intensive Marketing Simulation training decision-making processes of a company operating in a competitive environment and aiming to maximize market share, share price and revenues. 

  • Analyze and forecast consumer needs in evolving environments
  • Design and implement Marketing, R&D, Sales & Production strategies
  • Create of reports and presentation about results and learning outcomes

Additional activities

  • Content and Marketing Assistant in the EMBS Alumni Association (September 2016 - Present)
  • Tutor and organizer of Markstrat Marketing Simulation at the University of Savoie in March 2017
  • Students' council (HÖK) (March 2013 - December 2015)
  • Member of the Student Welfare Committee (2013 March - 2014 September)