Annual EMBS Conference | European Master of Business Studies Seminar Committee | Rome, Italy | March 2017 | Participant
In 2017 the EMBS master program celebrated its 10th anniversary, therefore a special one week seminar was organized for the current students of the program in Rome, Italy. The conference included many different activities, each task performed had the purpose to enhance a specific business-related skill. These skills included Effective Pitching, Business Development and Innovative Marketing Strategy, Creative Thinking, International Tourism Advertising, Cultural Awareness and Brand Image Building.
MARCIEE Trento ISP 2017 | Marketing Communication Innovativeness of European Entrepreneurs | January 2017 | 1st place
MARCIEE is an Intensive Study Program funded by the European Union and attended by more than 80 students from 10 European Universities in Trento, Italy. The MARCIEE ISP Trento 2017 focused on Social Entrepreneurship and consisted of international teamwork where four Italian Trento-based companies were involved. The teams had to prepare a SWOT analysis and develop a Marketing Communication Plan for their assigned company. My team’s assigned company was OpenMove, which is a plug and play platform for online ticketing in Trento and Rovereto, Italy.
Institutional Conference of Scientific Students' Associations | Budapest Business School (BGE) | May 2016 | Special award
Research topic: The effect of online communication on the consumer behavior of the Generation Y and Z
L'Oreal Brandstorm | L'Oreal | April 2015 | Top 10 in Hungary
L’Oréal Brandstorm is an international business competition which aims to offer students a pedagogical and professional experience and the opportunity to work as a brand leader for a L’Oréal brand. Our team had to create a new retail experience strategy and a new digital communication campaign for the Lancôme brand.
NetAware LLP Erasmus Intensive Programme | Dukenet Network | Katowice, Poland | May 2014 | 3rd place
NetAware is the shortened version of “InterNET advanced promotional tools application for increasing AWAREness of social exclusions movement”. The main aim of this project is to prove that the innovative solutions from among Information and Communications Technology (ICT) could be used in order to increase social awareness and struggle with diverse social exclusions. The teams had to create social media pages (Facebook and Google+), set up a blog, generate content and run online advertisements (Google Adwords).
Markstart Marketing Simulation | Dukenet Network | Bruges, Belgium | March 2014 | 3rd place
Participated in the Dukenet Markstrat Challange 2014 on behalf of the Budapest Business School at the Howest, University College West Flanders in Brugges, Belgium. Intensive Marketing Simulation training decision-making processes of a company operating in a competitive environment and aiming to maximize market share, share price and revenues.
- Analyzing and forecasting consumer needs in evolving environments
- Designing and implementing Marketing, R&D, Sales & Production strategies
- Creation of reports and presentation about results and learning outcomes