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Work experience

Sep 2012May 2015

Marketing Manager

Hella India Lighting Limited

  • End to end ownership of products (Lighting, Thermal and Braking Systems) right from Market Research and Analysis, product development, pricing and launch in the Aftermarket
  • Observation and analysis of market trends, development of product portfolio as per LEAD Strategy  
  • Effectively handling negotiations & following-up with different types of professional suppliers/vendors, Hella Singapore and Germany offices
  • Coordinating activities for managing countrywide promotion and Launch of New Products
  • Preparation of business plan for specified product groups in cooperation with local functions
  • Coordinating export orders of localized products- Sending product enquiries and purchase order’s to various Hella locations
  • Assisting in quarterly/annual, sales and order planning process
  • Monitoring Pan India placing of products- Territory, Distributor, Dealers and Retail counter wise and preparing MIS for Management
  • Conducting Technical training for internal sales team as well as Hella Distribution Network.
  • Develop Product Packaging as per Hella Guidelines
  • Conduct Product Fitment tests, trials and benchmarking against competition
  • Quality check of traded products at vendor end. Support vendor to develop process and help improve the level of Quality.
Aug 2006Sep 2012

Product Manager

Bosch Limited
  • Track and Release market relevant program for Aftermarket
  • Responsible for market coverage and market share (to launch new SKU’s to cover gaps)
  • Create business opportunity with Sales Team
  • Monthly and Yearly supply planning with logistics team
  • Product Promotion- conceptualize and lead promotional activities
  • Sales analysis and MIS
  • Develop marketing strategy to meet product growth targets (Sales and Profitability)
  • Business and capacity planning
  • Product source establishment/enhancement
  • PLCM activities
Aug 2005Aug 2006

Implementation Engineer

Wrench Solutions Pvt Ltd.
  • Study of the process/documentation followed at the customer’s end.
  • Prepare the customization document
  • Implement the software according to the customization
  • Complete the implementation within time schedule
  • Solve the problems at implementation site and report issues
  • Get acceptance and test plan signed by customer along with the Project Manager
  • Provide Training to key users
  • Provide support after implementation to customers


May 2011Nov 2012

Corporate-PGDBA (Part-TIme)

Sybiosis Centre for Distance Learning
May 2001May 2005

B.Tech (Mechanical Engineering)

Cochin University of Science and Technology
Mar 1998Mar 1999

Senior Secondary (ISCE, New Delhi Board)

Guru Nanak Academy
Mar 1996Mar 1997

Secondary (ICSE, New Delhi Board)

BrightLands School