Baljinder Singh

Marketing manager


Work experience

Work experience
Sep 2012 - May 2015

Marketing Manager

Hella India Lighting Limited

  • End to end ownership of products (Lighting, Thermal and Braking Systems) right from Market Research and Analysis, product development, pricing and launch in the Aftermarket
  • Observation and analysis of market trends, development of product portfolio as per LEAD Strategy  
  • Effectively handling negotiations & following-up with different types of professional suppliers/vendors, Hella Singapore and Germany offices
  • Coordinating activities for managing countrywide promotion and Launch of New Products
  • Preparation of business plan for specified product groups in cooperation with local functions
  • Coordinating export orders of localized products- Sending product enquiries and purchase order’s to various Hella locations
  • Assisting in quarterly/annual, sales and order planning process
  • Monitoring Pan India placing of products- Territory, Distributor, Dealers and Retail counter wise and preparing MIS for Management
  • Conducting Technical training for internal sales team as well as Hella Distribution Network.
  • Develop Product Packaging as per Hella Guidelines
  • Conduct Product Fitment tests, trials and benchmarking against competition
  • Quality check of traded products at vendor end. Support vendor to develop process and help improve the level of Quality.
Aug 2006 - Sep 2012

Product Manager

Bosch Limited
  • Track and Release market relevant program for Aftermarket
  • Responsible for market coverage and market share (to launch new SKU’s to cover gaps)
  • Create business opportunity with Sales Team
  • Monthly and Yearly supply planning with logistics team
  • Product Promotion- conceptualize and lead promotional activities
  • Sales analysis and MIS
  • Develop marketing strategy to meet product growth targets (Sales and Profitability)
  • Business and capacity planning
  • Product source establishment/enhancement
  • PLCM activities
Aug 2005 - Aug 2006

Implementation Engineer

Wrench Solutions Pvt Ltd.
  • Study of the process/documentation followed at the customer’s end.
  • Prepare the customization document
  • Implement the software according to the customization
  • Complete the implementation within time schedule
  • Solve the problems at implementation site and report issues
  • Get acceptance and test plan signed by customer along with the Project Manager
  • Provide Training to key users
  • Provide support after implementation to customers


May 2011 - Nov 2012

Corporate-PGDBA (Part-TIme)

Sybiosis Centre for Distance Learning
May 2001 - May 2005

B.Tech (Mechanical Engineering)

Cochin University of Science and Technology
Mar 1998 - Mar 1999

Senior Secondary (ISCE, New Delhi Board)

Guru Nanak Academy
Mar 1996 - Mar 1997

Secondary (ICSE, New Delhi Board)

BrightLands School