Download PDF


Sep 2000Jun 2003

Ba Business Administration/ Marketing

Notre Dame University

Work experience

Jan 2014Present

Senior Events Manager

AG Concept Events

  • Development, production and delivery of projects from proposal right up to delivery.
  • Delivering events on time, within budget, that meet (and hopefully exceed)expectations.
  • Setting, communicating and maintaining timelines and priorities on every project
  • Communicating, maintaining and developing client relationships
  • Managing supplier relationships
  • Managing operational and administrative functions to ensure specific projects are delivered efficiently
  • Providing leadership, motivation, direction and support to your team
  • Travelling to on site inspections and project managing events
  • Being responsible for all project budgets from start to finish.
  • Ensuring excellent customer service and quality delivery
Jul 2007Dec 2013

Event & Activation Manager

L&M Health Care
  • Lead team to project manage, assist in strategic brand development, lead coordinator between client and other teams.
  • Lead briefing and strategy liaison, creative development, client presentations and liaison, as well as production
  • Ensures all requirements are being met in terms of overall project delivery by continual reviews with the team.
  • Organises and is accountable for timelines, status reports and internal reviews.
  • Builds and own a good, long-lasting relationship with clients, the account, planning and creative teams.
  • Understanding of the client’s business and solid knowledge of the competitive market in which the brand operates.
  • Has responsibility for the financial activity on the account.
  • Lead team in achieving creative excellence and meet client’s expectations.
  • Supervises and provides appropriate direction to the team Account Executive and other members.
Jul 2003Mar 2007

Brand Manager

Future Gate Trading Est.
  • Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Looking at the pricing of products and analyzing the potential profitability
  • Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
  • Overseeing the production of Radio adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
  • Checking marketing copy
  • Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • Monitoring product distribution and consumer reactions through focus groups and market research
  • Coordinating the launch program to external customers as well as employees.


  • Memories Ramadan & World Cup Tent 2014 – Complete Set Up & Management
  • Festival Of Lights – Ferrari World AD – International Show, Artist & Stage Management
  • Arabian Month – Al-Ain Zoo – Complete Set Up, Production, MC & Entertainment
  • DSF – Mega Draw Stage GV – Daily Live International Shows on Sama Dubai
  • Chinese New Year – Ferrari World AD – International Shows, Artist & Stage Management
  • DMCC Annual Staff Gala Dinner 450 Pax – Production, Set Up and Entertainment
  • Concordia Annual Gala Dinner 1200 Pax – Production, Set Up and Entertainment
  • International Water Day – Dewa- Complete Set Up, Production & Entertainment
  • Gasco Family Fun Day – International Shows, Artist & Stage Management
  • LS Retail Desert Experience – Set Up, Production and Entertainment Shows
  • Arabian Family Awards – SCP – Set Up, Production & Theatre Show
  • Al-Owais Creative Awards – CSA – Set Up, Production & Theatre Show
  • Fluent in English & Arabic languages both written & spoken
  • Speaks a little of French language.
Key Skills & Competencies:
  • Strong leadership skills in new business development.
  • Event Planning/Execution of Commercial and Corporate events
  • Comprehensive understanding of financial management principles.
  • Entrepreneurial with commercial acumen and excellent management skills
  • A motivated team player who is result driven.
  • Results-oriented with a positive outlook, and a clear focus on high quality and business profit.
  • Time and Project Management
  • Resourcefulness and Quality Management


Events Executed