Developed marketing methods and established world class processes in support of Nuturing, Marketing Research and Analysis techniques.
Identified and developed new customer opportunities while working with Engineering and Manufacturing in the development of such solutions. This process increased new product development solution by 25%.
Supported and led all Marketing efforts, including Tradeshow, PR, Training and web activities.
Establish training methods thus increasing sales and sales channel success when introducing new product rollout. This included web based as well as improved tradional training media.
Improved corporate technical perception by developing and improving white papers, web site presence, product awaness and internal training of sales and marketing personnel.
Developed and implement process improvements in areas of sales, marketing and manuafacturing. REsultingin a reduction of sales to development cycle time (50%) and improvement in sales effectiveness (18%).