Summary

  • Function well in high-stress atmosphere.
  • Detail-and goal-oriented.
  • Knowledgeable on both digital marketing and art.
  • Ability to ensure a project or task is competed accurately and in a timely fashion ; strong on follow-up.

Work History

Work History

Senior Digital Buyer

Sep 2014 - Aug 2015
Dentsu Aegis Network, Carat Media Taiwan Ltd
  • Cooperated with digital media to find good ways to achieve clients’ digital advertising goals.
  • Served more than 25 clients and optimized the digital advertising performance.
  • Supervised one full-time and  one part-time employees.

Senior Digital Planner

Aug 2013 - Sep 2014
Omnicom Group, PHD Network Taiwan
  • Handled Unilever digital media strategy in Taiwan, include Dove, Lux, Snuggle, Balian. Help customers to promote their new products.
  • Conducted effective strategies for clients as an planner by  digital tools as Google Adwords,Google Analytics, Yahoo and youtube…etc.

Account Executive

Jun 2011 - Jul 2013
Havas worldwide Taiwan
  • Designed campaign websites or the following brands: Microsoft, Volvo, Abbott..etc. and a series of materials with the coworkers responsible for art to enhance the advertising skills and received a positive evaluation.

Arts Administrator

Dec 2009 - May 2011
Chan Liu Art Museum
  • Exhibition of general affairs, manage online collection system, transmit printed matter(Invitation card, magazine), customer service.
  • Three Masters Crossing the Sea: the essential Exhibition of color painting of Zhang Daqian, Pu Ru, and Huang Chunpi (2010), The China Essence: The Chinese Painting Exhibition of Tang, Sung, Yuan, Ming Ching Dynasty(2011), The fifth Moon Exhibition (2011) ’s exhibition Projects, average almost thousand visitors.

Education

Education

Graduate student, Art Management and Culture Policy 

Sep 2015 - Present
National Taiwan of Arts University
    • Courses taken: Museology, Exhibition Display, Art Management, 

                       Cultural Policies in region(include Southeast Asia

                       and Europe),Art Museum and Art History.

BA degree, Department of History

2005 - 2009
National Taipei University

Skill

Google Adwords, Google Analytics, comScore, media plan, Advertising Data Analysis, Microsoft Office, Mac system, 

Excellence at organizational and communication skills. 

Language

Native in Mandarin, Good in English.

Interest

Exhibitions, Art history, Movie, Volleyball (played in NTPU team)

References

References

Dr. Yingying Lai,

Director, National Taiwan University of Arts Graduate school of Art Management and Culture Policy.

Dr. Chihcheng Chen

President, National Taiwan University of Arts.