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Social Media Marketing Manager with a heavy focus on content building, customer engagement, and developing emerging platforms into successful engagement channels. Build. Iterate. Wow.


Aug 2003Dec 2008

Bachelors of Arts, English

University Nevada, Las Vegas

Work History

June 2017Present

Marketing Manager, Content & Campaigns, PNW


Owns Rider CRM, Regualtory Campaign, Pacific Northwest Social Ad Strategy, and Creative Agency relationship. 

    • Works in a cross-functional role with central and subregional marketers to create playbooks and campaign resources that can be used across the United States. 
    •  Conducts listening feedback session with driver-partners to improve app and engagement experience with Uber subregional team. 
    • Produces driver-partner community podast. 
June 2015June 2017

Head of Social Marketing
  • Social Marketing Campaign Manager responsibilities plus:
  • Developed the Zappos Social Media Strategy.
  • Co-created 24/7 social media response team with a 3 hour SLA.
  • Created social strategy for integrated marketing campaigns (Loyalty program, Pawlidayz Black Friday/Cyber Monday Campaign).
  • Worked with countparts at parent company to test emerging channels and share strategies. 
  • Managed 6 direct reports.
  • Developed social and influencer KPIs in conjunction with advance analytics to measure performance. 
  • Utilized shipping data to help identify high-value markets and create activation campaigns for high value customers. 
  • Project managed campaigns including strategy, media spend, and creative production. 
April 2013June 2015

Social Marketing Campaign Manager
  • Managed campaigns for 100+ brand partners including Nike, Adidas, New Balance, Levis, Puma, Keen, and more. 
  • Created the first ecommerce Instagram ad as part of the Instagram alpha program.  
  • Experimented with emerging platforms such as Polyvore, Tumblr, Pinterest, Snapchat, Tout, and Reddit.  
  • Utilized social listening tools such as SaaS, Dachis, and Spredfast to gain audience insights and adjust campaigns before and during deployment. 
  • Created onsite experiences using internal and 3rd party tools (Mass Relevance), increasing time onsite, reducing bounce rates, and adding 10k new users on average to our email newsletter.  
  • Reported on campaign performance using internal analytics tools combined with 3rd party verification (Google Analytics, Kenshoo) to ensure data authenticity. 
  • Mic dropped Kanye West. 
Oct 2012April 2013

Social Community Manager
    • Responsible for community engagment and support across all of Zappos Social Media accounts.
    • Provided 1:1 service and support. No question or response was left unanswered. 
    • Managed Creative Agency relationship to produce and execut content and campaign initiatives. 
    • Utilized leftover campaign budgets to test social ads with a 5:1 ROI and add $5mm annually to operating profit. 
    • Saved company $1mm a year by bringing creative and community engagement teams inhouse and ending agency contract. 
June 2011Oct 2012

Content Coordinator III
  • Created product and landing page copy.
  • Optimized for Google S.E.O. rank.
  • Worked with vendors to ensure product was accurately added to Zappos/Amazon catalog.
  • Researched product fulfillment issues. Worked with teams across the United States to solve operations issues.  
March 2009November 2012


Las Vegas City Life Magazine
  • Arts & Entertainment reporter covering llive shows, art galleries, comic conventions, and other pop culture events. 
  • Managed weekly features and event calendar.
  • Copy-edited features and syndicated columns.  
  • Maintained historical archive.