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Summary

As the former head of Social Marketing for Zappos.com (an Amazon subsidiary), I led strategy for social channels and emerging platforms that was focused on quality content production, iterative testing, and building strong partnerships.

Work History

June 2017Present

Marketing Manager, Content & Campaigns, PNW

Uber
  • Guides customer CRM and social strategy for Pacific Northwest market. Creating and testing targeted content across social, email, blog, and in-app marketing channels.
  • Handles production of Uber podcast series including scripting, budget, and deployment that goes out to over 15,000+ active Uber driver-partners.
  • Collaborates cross-functionally on integrated campaigns with central, operations, policy, and supports teams.
  • Directs regulatory campaign strategy, reporting progress to senior leadership and Vice President of US/CAN marketing.
June 2015June 2017

Social Sensei - Manager of Social Marketing Team

Zappos.com
  • Designed multi-touch campaigns for some of the largest brands in the world including Nike, Adidas, Converse, Levis, New Balance, and many others.
  • Partnered with every major social platform (Facebook, Twitter, Instagram, Snapchat, Pinterest, etc.) to test advertising opportunities and develop experimentations to increase revenue and conversion.
  • Crafted a 24/7 social customer care model that was implemented into Zappos customer support centers and adopted by Amazon counterparts. Reducing response times from 4-7 hours down to 30 minutes.
  • Collaborated cross-functionally with teams to develop physical and digital campaigns for marquee moments including Black Friday, Cyber Monday, launch of Zappos Loyalty program, and more.
  • Transformed team of 5 into 12, building a full in-house marketing agency that supported internal and external partners with media strategy and content production. Our team was able to help generate more than $5 million in revenue through add-on services.
  • Helped guide the social strategy and learnings across Amazon.com subsidiaries through presentations at the Amazon.com Social Summit.
April 2013June 2015

Social Marketing Campaign Manager

Zappos.com
  • Designed the co-op marketing strategy for Zappos.com, overseeing ad campaigns that delivered a 5:1 ROI for the company and its’ 100+ brand partners.
  • Analyzed first and third-party data to influence campaign planning and deployment strategies.
  • Experimented with emerging platforms, technologies, and influencers to discover new customer acquisition channels.
Oct 2012April 2013

Social Community Manager

Zappos.com
  • Responsible for community engagement and customer support across all of Zappos Social Media accounts.
  • Managed Creative Agency relationship to produce and execute content and campaign initiatives. 
  • Saved company $1 million a year by bringing creative and community engagement teams in-house and ending agency contract. 
June 2011Oct 2012

Content Coordinator III

Zappos.com
  • Crafted product and landing page copy.
  • Optimized content for SEO rank.
  • Audited product fulfillment issues, working with teams across the country to solve warehouse problems.
March 2009November 2012

Writer

Las Vegas City Life Magazine
  • Copy-edited features and syndicated columns.
  • Covered the Arts + Entertainment beat. 
  • Worked with major record labels and agencies to interview musicians and celebrities. 
  • Cataloged historical archive and entered data into CMS system. 

Education

Aug 2003Dec 2008

Bachelors of Arts, English

University Nevada, Las Vegas

Coursework included theory and criticism, history of literature, philosophy, and studies of design in art and film. 

Software / Services

Sprinklr, Crimson Hexagon, Photoshop, Spredfast, Spark Central, Brandwatch, Kenshoo, Nanigans, Facebook Business Manager, Curalate, Brandwatch, and Google Analytics.