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Social Media Marketing Manager with a heavy focus on content building, customer engagement, and developing emerging platforms into successful engagement channels. Build. Iterate. Adjust.

Work History

June 2015Present

Social Marketing Manager / Social Sensei Lead Link
  • Directs social media strategy and sets circle output goals and metrics for
  • Builds business plan for campaign and team budget
  • Works with advanced analytics to measure social ROI, traffic, time-on-site and other key business KPIs.
  • Generates campaign post-mortem reports using internal analytics tools, 3rd party measurement tools (Spredfast, Sprinklr) and platform-native insights.
  • Defines criteria for emerging platform tests working with internal Emerging Platforms Circle (Pinterest Ads, Customer Engagement Tests, Physical activations, Content partners, etc)
  • Evaluates 3rd party software vendors to determine efficacy and pain points in existing social measurement.
  • Guides team of strategists, content creators, community managers and customer service agents 
  • Works with Amazon counterparts and subsidiaries for reporting, emerging tech opportunities and to help navigate social - legal challenges 
  • Utilizes listening technology to identify WOW opportunities (surprise and delight, customer service wins over competitors, research into emerging social sub-communities). 
April 2013June 2015

Social Marketing Team Lead and Campaign Manager
  • Pitched, designed, and deployed multi-platform CO-OP campaigns (ROI, Acquisition, Contest, Sweepstakes, Engagement)
  • Measured Campaign success using external and internal analytics tools
  • Developed Social brand vision for
  • Co-designed Social CLT (Customer Care) program to provide 24/7 service
  • Pitched campaigns for key business holidays (Back to School, Black Friday, Cyber Monday, New York Fashion Week)
  • Traveled and brainstormed new marketing opportunities with brands (Polyvore, Snapchat Ads, Pinterest Ads, Tumblr Ads, etc)
  • Built and deployed onsite UGC galleries using 3rd party tools (Spredfast/Mass Relevance)
  • Vetted shoppable Instagram software (Curalate)
  • Launched first E-commerce Instagram Ad during Instagram Ads Beta


Oct 2012April 2013

Social Community Manager
  • Handled all social customer responses, adopting a 1-to-1-response philosophy so never comment was left unanswered.
  • Worked with social content agency to coordinate content planning and publishing.
  • Proved social co-op opportunities resulting in 10% additional co-op revenue added to the bottom line
  • Created the plan to bring social media and creative team in-house, resulting in 1mm saved every year
Jun 2011Oct 2012

Content Coordinator III
  • Generated product and landing page copy
  • Optimized for Google S.E.O. rank
  • Worked with vendors to ensure product was accurately added to Zappos/Amazon catalog
  • Investigated product issues working with warehouse and customer service teams when troubleshooting


Aug 2003Dec 2008

Bachelors of Arts, English

University Nevada, Las Vegas