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Proven track record of strategic delivery in sales and business development.

Over 8 years of experience in the UAE insurance sector.

Outstanding relationship builder and influencer of stakeholders. 

Work History

Sep 2012Till today

Sales Manager

Al Berwaz Insurance Broker

Insurance Sales Manager

  • Exceeded sales targets and managed a large portfolio of clients.
  • Managed and trained a team of 10 insurance agents; acquainted them with varied insurance products used by organization to ensure knowledgeable salesmanship.
  • Communicated regularly with potential clients to identify their requirements and offer insurance that fully satisfy them.

Notable Accomplishments

  • Generated over 50 new leads per month from field activity and actively followed up on referrals.
  • Exceeded sales targets on a month-by-month basis.
  • Identified customers’ needs and closed deals only after systematic consultation – Customized insurance programs to suit customer needs.
  • Innovated and executed new strategies to bring profits to insurance organization.
  • Motivated and advised insurance sales agents to organize workshops and inform customers of new insurance products and services.

Other Key Performance Functions:

  • Monitored insurance claims, maintained customers’ records and handled policy renewals.
  • Reviewed and resolved customer complaints within stipulated time period.
  • Conducted market surveys for gathering information about customers’ choices and preferences regarding insurance products and ongoing market trends in insurance industry.
  • Represented organization at meetings with businesses and trade associations and promoted company’s insurance policies/products.
  • Set and evaluated each employee’s performance standards.


Dec 2009May 2012

Sales Executive

Green Crescent Health Insurance

Participate in setting and monitoring overall business development goals and performance.

  • Participate in the development of the sales forecast and sales plan and provide input to the business planning process so as to establish mutually agreed sales plan and sales team objectives for the year.

  • Manage broker channel and the sales team to ensure efficient and optimum delivery of service with existing clients in order to maximise client satisfaction, and increase prospect of renewals.
  • Build and maintain effective relationships with current and prospective clients / brokers by visiting and liaising with them to promote sales and deliver detailed insurance plans.
  • Jointly make sales presentations to mid to large clients / brokers, showcasing the Company’s unique insurance policies, and efficiently respond to enquiries with appropriate information about the Company’s products and services.
  • Handling escalations from brokers/direct clients and liaising with relevant departmental heads and ensuring resolution of escalated issues
  • Strengthen ties with active brokers; re-activate dormant broker relations by identifying their concerns and offer relevant support.
  • Actively involved in coordinating and preparation of detailed policy performance reports which enable client / broker to have a detailed insight into the performance of the policy.

  • Achieved AED 4.89 million of direct sales in 2011– 2012.

  • Achieved  AED 6.5 million ( 2009 – 2010 ) and AED 8.2 million (2010 - 2011), 5.5 million (2011 – 2012)

  • Identifying untapped areas for market development and assessing needs of the relevant vicinity. Conducted a study of Northern Emirates – more specifically for Ras Al Khaimah & accordingly provided management with relevant insight and recommendations.

  • Represent the Company in networking events such as SME networking events, American Business Council events, etc.

  • Focus on direct account management, business retention.

  • Strengthen ties with active brokers, re-activate dormant relationships and simultaneously identify new potential partners.

  • Conduct Green Crescent product orientation sessions with existing and new brokers / clients

  • Actively involved in coordinating and preparation of detailed policy performance reports which enable client / broker to have a detailed insight into the claims analysis.

Mar 2006Mar 2009

Operation Controller for CCTV Control Room


Operation Controller for CCTV Control Room.

  • Taking Responsibility for the Traffic Planning aspects of a range Projects in UAE.
  • Excellent Knowledge of Traffic analysis methods and wider range of Traffic Planning aspects such as road safety and intelligent transport Systems.
  • Report Production co-ordination of projects, review of liaison with clients includes Traffic impact studies.
  • Responsible for technical development with the transportation planning.
  • Ensuring Smooth Traffic Flow.
  • Formulation of Proposals based on Traffic Observation and forecast of Future Traffic Demand.
  • Coordination with Abu Dhabi Traffic Police.
  • Detour Planning and Temporary Signal Installations.
  • Making a weekly report for the latest on situation of the cameras and Coordinate with the Maintenance Team.

Operation Controller for Red Signal Violation System

  • Responsible for Downloading the Photos of the cars that crossed the Red Signal from the Traffic desk System to transfer it to Abu Dhabi Police.
  • Making a weekly report about the statues of the Red Light Signal Cameras.
Feb 2002Mar 2006

Executive Secretary


Sales / Marketing

  • Prepare Tender Documents for Corporate Sector/Oil Industries / Government department and assist sales staff in generating Enquires/Orders, Sourcing of Materials, Drafting letters, Report sales activities of sales members to main office, prepare sales report, invoicing, banking payment received, outstanding payment collection.


Business Adminstraton

Miami Dade County

Business Management

Sep 1996Jul 2000

High School Degree

Dr. Machael Krop Senior High school

High School Degree from USA, Miami FLorida

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