Work History

Work History
Jun 2006 - Jul 2009

Marketing and Communications Associate

National Endowment for Financial Education (NEFE)

In my position as Marketing and Communications Associate, I managed several marketing projects (both online and offline) from start to finish, edited the corporate newsletter, created web content, tracked analytics for marketing projects and websites and provided support to the other marketing staff. I also worked on a social media campaign and website, Spendster.org, provided me with great opportunities to expand my knowledge of social media. That project led my team to win the International Association of Business Communicator's (IABC) Gold Quill award for Social Media.  

Jan 2003 - May 2006

Reservations Assistant

Coffman Memorial Union
Sep 2005 - Dec 2005

Public Relations/Fundraising Intern

Camp Heartland
Feb 2005 - May 2005

Educational Material Editorial Intern

Hot English Publishing

Skills

Skills

Measurement and Evaluation

I have worked with Google Analytics and Urchin analytics to measure effectiveness of marketing activities in relation to websites. I look forward to delving deeper into measuring analytics as I believe there is always something new to learn.

Strategic Planning

I have created strategic marketing documents to guide the marketing project from start to finish. It is always helpful to have a plan to return to and see how the results measured up to what you wanted to accomplish.

Project Management

I have managed several projects including online marketing campaigns, website creation, redesign of a corporate newsletters, program promotion, research webinar and announcements, direct marketing campaigns and collateral material development. For the larger projects, I created the strategy plan document, managed vendors, handled creative direction and execution and monitored the analytics.

Writing and Editing

I managed and edited the bimonthly corporate newsletter (you can see samples here: www.nefe.org/Digest). Currently, I am editing a newsletter for an international middle school.   I also contributed to the casual posts on Spendster.org, and editing and writing of certain sections of SmartaboutMoney.org (see an example), NEFE.org, and CashCourse.org. I also helped write articles for CashCourse's quarterly e-newsletter. I have worked with content management systems through DotNetNuke and WordPress.

Social Media Marketing

I enjoy exploring the social media realm and it shows. Even my previous boss recognized this when I helped lead the marketing department and organization through the social media realm as we took on the organization's first social media campaign and website.    "We relied heavily on Ayelet to introduce us to new social media strategies and tactics. She was in instrumental in planning, executing and tracking results for new NEFE social media projects..." -Pat Seaman, Marketing and Communications Director at NEFE

Education

Education

Nicolet High School

Member of the National Honors Society and the Spanish Honors Society.

Summary

My passion is in social media and online marketing. In the past, I have had great opportunities to explore this realm and look forward to doing so in the future.

Interest

I am interested in social media marketing, marketing in general, strategic planning, writing and editing, SEO, SEM, and communications project management. I also enjoy volunteering on small projects such as starting up a middle school newsletter, planning a regional IABC conference, social networking for a recently launched environmental campaign and working with a friend on the best structure and site flow for his website. In my free time, I love to travel, cook, host dinners with friends and read as much as I can get my hands on!