- Created an educational program with multi-media resources for over 300,000 RESAAS users. Screened and researched content contributors for co-produced materials.
- Created proposals, managed campaigns and analyzed performance at the end of each campaign. Worked with strategic partners (marketplace partners, industry influencers, RESAAS users, real estate coaches) to develop creative marketing campaigns to upsell/promote the relationship between RESAAS and their product or service.
- Managed a portfolio of marketing projects including webinars, pre-recorded video campaigns, contests, educational bootcamps.
- Created written resources including ebooks, guides, blog posts, case studies and email copy and design.
- Build monthly newsletters for all our users with the aim of educating them on industry news, new published resources, and upselling our premium feature.
- Currently developing an online certification program with real estate coach, Olivier Mevellec from Global Marketing Agent. It will become a new Premium-tier for the company.