Ayelen Osorio

  • Vancouver BC

Summary

- 3 years in marketing within the tech sector.

- Specialty in content creation, project management, campaign management, email creation.

Work History

Work History
Oct 2014 - Present

Marketing Coordinator 

RESAAS

- Created an educational program with multi-media resources for over 300,000  RESAAS users. Screened and researched content contributors for co-produced materials.

- Created proposals, managed campaigns and analyzed performance at the end of each campaign.  Worked with strategic partners (marketplace partners, industry influencers, RESAAS users, real estate coaches) to develop creative marketing campaigns to upsell/promote the relationship between RESAAS and their product or service.

 - Managed a portfolio of marketing projects including webinars, pre-recorded video campaigns, contests, educational bootcamps.  

- Created written resources including ebooks, guides, blog posts, case studies and email copy and design.  

- Build monthly newsletters for all our users with the aim of educating them on industry news, new published resources, and upselling our premium feature.

- Currently developing an online certification program with real estate coach, Olivier Mevellec from Global Marketing Agent. It will become a new Premium-tier for the company. 

Apr 2013 - Sep 2014

Webinar Marketing Coordinator

Hootsuite

- As a webinar coordinator, executed a webinar strategy supporting demand generation, conversion and retention strategies for multiple business units including marketing, sales, customer care, business development and external partners like Twitter and LinkedIn. 

- Worked with Product Marketing to integrate webinar program with broader acquisition, conversion and retention initiatives (i.e. announcement of partnerships, nurture campaigns, feature releases). 

- Monitored and optimized the effectiveness of webinar programs across NA, EMEA, APAC with data analysts, closely looking at time to conversion speed, revenue and most effective promotional efforts.

Jan 2013 - Apr 2013

Hootsuite University Intern 

Hootsuite

- Recruited and onboarded 150 universities onto Hootsuite's Higher Education Program in 3 months. The program aimed to supplement existing classroom material with Hootsuite's social media courseware, while allowing all students to engage with the Hootsuite platform for a more robust learning experience.

May 2011 - Aug 2011

Regional Assistant

Swaziland National Network of People Living with HIV/ADS

- Community outreach to educate residents on HIV/AIDS.

- Created a partnership between SWANNEPHA and the World Food Programme (WFP) to jointly provide food and medicines for 1,5000 beneficiaries.

Jun 2010 - Aug 2010

Public Information Intern

United Nations World Food Programme (WFP)

- Compiled regional projects and data to create booklets outlining WFP’s projects in the Middle East, Central Asia and Eastern Europe for the Executive Director to refer to when presenting to potential and existing donors.

Education

Education
Aug 2015 - Dec 2015

Online courses at Udemy 

1. Conversion Rate Optimization Fundamentals

2. Introduction to Google Analytics

3. Project Management: How to Become a Project Manager

4. Make Money with Content Marketing

5. Listbuilding for Internet Marketers

6. SEO for SEO Beginners

Jun 2012 - Sep 2012

Intensive Human Rights Certificate Program

Stanford Univeristy

Finishing B.A Psychology while completing the Intensive Human Rights Certificate Program at Stanford.

Tools Used for Projects

Webinars - ReadyTalk, GoToWebinar, Adobe Connect 

Social Media - Hootsuite 

Website - Squarespace 

Email Marketing - Mailchimp, Campaigner, Mixpanel

Data Analysis - Salesforce 

Project Management - Trello, Smartsheet, Google Docs/Sheets/Slides