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Aysegül Bayraktaroglu

Gürbüztürk Sokak Esen Apt No 42 Daire 1 Moda/Kadıköy

I've been in media sector as strategist for almost 6 years in which I had the chance to work with global companies from different sectors. During my years in media agency; I had the chance to work with Vodafone, Turkish Airlines (Europe communication), Markafoni (well-known e-commerce site) and Apple. Afterwards I've transferred to Vodafone where I had the chance to experience media planning from client side and got the chance to understand marketing dynamics within corporate life.Due to some organizational changes in Vodafone, I decided to leave my job and for the last 2 months I am acting as an advisor to a start up called Cup'n Go that aims to open more then 100 coffee shop corners inside plazas in Turkey and abroad within near future. I am handling their communication plan, designing their website and searching for ideal plazas to open more branches. I am also acting as a media advisor to Alacatı Tourism Foundation where our aim is to promote Alacatı within Turkey and outside of Turkey to attract more visitors. 

Since I mainly managed global clients and worked in global companies, working abroad will not be a challenge but an exciting adventure for me so now I am seeking opportunities abroad where I can broaden my horizon and become a global marketeer.  

Work experience

May 2015May 2016

Senior Associate Media Manager


 Responsible of

    • Red Segment (High Valued Customers) 
    • Terminal Segment (Handset communications)
    • Network Segment (4.5G communication)
    • Regional Segment (campaigns designed for specific key cities)
    • Marathon Campaigns
  • Media planning of above segments' campaigns through selecting proper mediums.
  • Briefing and guiding agency on each plan
  • Follow up of media annual and monthly budget apart from campaign budgets
  • Preparing media analysis for upper management
  • Working in coordination with brand and interactive marketing teams to make sure that each campaign is effectively launched. 
Jun 2014May 2015

Account Planning Senior Executive

OMD(Optimum Media Agency)                                            THY Europe- Apple- Markafoni -Yörsan

Responsible of Turkish Airlines Europe (Germany, Austria,Belgium, Hungry, Poland, Switzerland, Czech), Apple, Markafoni, Yörsan 

  • Managing OMD Europe partner agencies during planning; coordinating planning process of Europe communications for Turkish Airlines

  • Preparing annual and campaign based media strategies for current accounts and preparation of their media plans

  • Managing the reporting team in competitive analysis and requests of current accounts

  • Working with the creative agencies and follow-up of campaigns till the broadcasts are over.

  • Apart from Turkish Airlines planning and other accounts; working on potential new business clients and taking part in management of OMD’s social media accounts

Mar 2011Jun 2014

Account Planning Senior Executive

OMD (Optimum Media Agency)             Vodafone Team
  •   Media Planning of Vodafone's campaigns through selecting the proper mediums(TV, Online, Press, OOH, Radio) which would enable Vodafone to meet its sales targets.
  • Briefing and guiding each team through the planning process and sharing the final plan with Vodafone. If possible; finding media first projects to differentiate our communication from standard media usages.
  •  Working with the creative agency and follow-up of campaigns till the broadcasts are over.
  • Monthly qualitative competitive analysis(Mainly Turkcell and Avea).
  • Preparing weekly reports for later sales analysis and to measure the effectiveness of our media usages.
  •  Sharing AdAlerts with the client.
  • When needed; market research and detailed data analysis to find out our opportunity areas, weaknesses and strengths compared to our competitors.
  •  Preparing annual media reviews to Vodafone.
Oct 2009Mar 2011

Human Resources Senior Specialist

Samsung Electronics

Human Resources Senior Specialist & General Affairs

  • Directly supporting HR manager in all HR related functions and also giving support to general affairs in terms of global IT system installations.
  • Participating in the recruitment process ensuring that a minimum of vacancies exists that all sources are fully activated and that all new hires are high calibres including pro-active recruitment activities. - 137% growth since 2009
  •  Developing and maintaining a positive employee relations environment and ensure uniform and consistent application of organization policies and procedures
  • Kick off of Great Workplace Committee in which selected employees make monthly discussions on how to improve Samsung’s policies and overall regulations.
  • Responsible for the employees personal data in the HR system.
  • Taking active role in projects
  •  Establishment of training & development program
  • Implementation of the orientation for the first time and developing a buddy program to ensure the smooth integration of the newcomer to the company.
  • Giving support to HR Manager in payroll, performance management and in global projects
  •  Responsible for Event Management
  •  Organization of monthly happy hours
  •  Preparation and implementation of annual teamwork events
  •  Organization of New Year Parties and annual company parties
Jul 2009Oct 2009

Human Resources Assistant

Profil International

My responsibilities included; making phone interviews with potential candidates, searching the databaseto find potential candidates for our clients, entering new resumes to the database, name hunting, attending to interviews and writing reports about candidates. Internship Ogilvy & Mather Advertising Agency


Sep 2004Jun 2009


Koç University

Minor- Psychology