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Career-oriented public relations professional with more than five years of public relations, writing and marketing experience. Highly skilled in writing press releases, marketing copy, feature stories, newsletters, brochures, technical report and other marketing materials. Able to utilize non-traditional media and analytics, including Twitter, Facebook, LinkedIn, and blogs to enhance traditional public relations and paid marketing campaigns. Experience planning large and small events within a tight budget and short time-lines. Also experienced in media and government relations.

Work experience

May 2007Present

Public Information Assistant

Coast Community College District

  • Oversaw District Marketing Committee and the $500,000 marketing budget, reaching several target audiences, in a densely populated area, with a limited budget
  • Directed and wrote multiple television and radio commercials 
  • Wrote and distributed press releases at an average rate of four per month, consistently securing coverage in Los Angeles Times, Orange County Register, Orange County Business Journal and others
  • Created collateral for various departments, including human resources, purchasing and foundation 
  • Managed graphic designer and student assistants
  • Launched employee, bi-monthly newsletter; feedback indicated a boost in morale and camaraderie 
Mar 2010Present

Public Information Officer

Saddleback College

  • Write and distribute news releases at an average rate of three to six per month, securing a front-page, above-the-fold placement in Orange County Register as well as placements in several other publications
  • Manage the college’s social media sites, including a WordPress blog, Twitter, Facebook, and LinkedIn; almost tripled Facebook fans since taking over as the administrator
  • Train faculty, staff, and student groups on the proper techniques for social networking success
  • Consult on and update the Saddleback College mobile app
  • Assist in the design and implementation of the communications guide and enforce branding standards
  • Edit and update several webpages within the college’s site using Adobe Contribute
  • Direct and plan episodes of "At Saddleback," which run on Saddlebacks Channel 39
  • Create fliers, brochures, PowerPoints, and other promotional pieces for several departments
  • Plan and promote college, student and athletic events
May 2007Dec 2007

Contracted Technical Writer

Security Solutions
  • Consolidated and edited Policy Manual for security company, reduced page count by 100 pages
Jun 2006May 2007

Technical Writer and Office Coordinator

Orange County Health Needs Assessment

  • Served as the main writer, in collaboration with the Orange County Children and Families Commission, on six special sections of the 2006 Conditions of Children in Orange County
  • Wrote several successful grant applications, raising about $750,000 in a year
  • Created a successful advocacy report for local senior care facility that was seeking to expand
  • Designed, edited and distributed bi-monthly newsletter using Microsoft Publisher 
Mar 2005Oct 2005

Public Affairs Specialist

U.S. Department of Labor

  • Wrote an average of three press releases per week, securing placements in papers throughout California, Nevada, Arizona, Hawaii and Guam
  • Wrote a successful grant application for a phone line that Spanish speakers could use to report unfair work situations, which was difficult given  some people’s opinions of illegal immigrant workers

Writing Samples

Advertising Samples

Marketing Samples