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Work experience

Sep 2009Apr 2010

Marketing Director

Maresmar, S.L.

Business activity: Import and distribution of live, fresh and frozen seafood. Own production of readymade shellfish meals.

Responsibilities: define strategies, structures and commercial targets. Communication campaigns and fairs.

Achievements: media success at fairs to attract the attention of major distributors and TV news.

Jun 2007Mar 2009

Commercial Director and export manager

Champion Photochemistry, S.L.

Business activity: multinational manufacturer of chemicals for imaging and printing

Responsibilities: area manager, coordinating customer service. Trade policy. Marketing management. Negotiations with service providers

Achievements: I joined the new structure of distributors in Spain and Turkey avoiding sales less. I got 45 new international prospects closing business with 11 of them (sales increase forecasted 11%). 35%. transport costs reduction. I set up a statistical monitoring system sales and margins as well as negotiating templates.

Feb 2006Jun 2007

Commercial Director and export manager

Plasticos Retráctiles, S.L.

Business activity: Thermo shrink films polymers manufacturing for the packaging industry. Responsibilities: trade policy. Marketing management. Direct responsibility for international accounts. Service providers negotiations. Support to national sales management and sales staff in 3 countries. Achievements: 70% sales increase on export sales bringing new customers and improving current network. I set up a statistical monitoring system sales and margins as well as negotiating templates. Transport costs reduction of 30%.

Dec 2004Dec 2005

Commercial Director

Cambau, S.A.

Business activity: Manufacturer of picture frames and gift items.

Responsibilities: All trade policy and marketing. Sales budget. Leading 35 people in the commercial area. Achievements: 40% sales increase applying structural changes.10% reduction on product return. Renewed company image at the market. I set up a statistical monitoring system sales and margins and budget control

Mar 2002Dec 2004

Product Manager

Digital Photo Image, S.A. (Nikon)

Business activity: Distribution of Nikon cameras.

Responsibilities: market business statistics. Promotions and product launches. Benchmarking. Marketing mix, PR and contests. Internet content and strategy. Nikon marketing liaison with Europe.

Achievements: Drive the ​​differentiation strategy brand advertising campaigns spanning TV. I created the system of statistical control of sales and margins. Over 20,000 subscriptions managed campaign with viral marketing strategies.

Mar 2001Jan 2002

Sales Retail Manager

ViaCarla Networks, S.A.

Business Activity: Start up B2B company. ASP-ISP for the photography industry.

Responsibilities: Opening of new customers. Benchmarking. Collaboration with marketing strategy in Spain. Training, key account coordination and monitoring progress.

Achievements: I signed 45 contracts providing 150 key prospects. I created a database to monitor and control trade.

Aug 1990Mar 2001

Business Unit Director

Tetenal España, S.L.

Business activity: Distribution of chemicals and equipment for photo labs and printing.

Responsibilities: Marketing plan. Sales and expenses budget. Trade policy. Motivation, support and monitoring of the commercial staff. Direct control and negotiation with key accounts. Marketing mix. PR and fairs. Translation and support of editorials.

Achievements: 21% sales increase on Madrid replacing 2 sales persons. Marketing plan with 400% sales increase in 4 years on LPL enlargers. OEM signed contract with an important paper manufacturer raising a 15% the total product family. Loyalty campaign creation with 12% sales increase on total family product .Contact segmentation setting up a data base with 150 photo schools and 800 prospects for MK campaigns

Apr 1980Aug 1990

Sales & Administration

Comercial J. Vivancos

Business activity: wholesale distribution (Sweets and chocolates) on a market niche.

Responsibilities: Small family company. Sales, logistics, purchase and accounting

Achievements: 350 total new customers. Computerize the company. Extend the product range.