Business Unit Director
Business activity: Distribution of chemicals and equipment for photo labs and printing.
Responsibilities: Marketing plan. Sales and expenses budget. Trade policy. Motivation, support and monitoring of the commercial staff. Direct control and negotiation with key accounts. Marketing mix. PR and fairs. Translation and support of editorials.
Achievements: 21% sales increase on Madrid replacing 2 sales persons. Marketing plan with 400% sales increase in 4 years on LPL enlargers. OEM signed contract with an important paper manufacturer raising a 15% the total product family. Loyalty campaign creation with 12% sales increase on total family product .Contact segmentation setting up a data base with 150 photo schools and 800 prospects for MK campaigns