Work History

Work History
May 2011 - Present

Career Consulting Project

Global Specialist in Energy Management
  • Recommend Business Development strategies for Demand Side Management.
May 2010 - Sep 2010

Intern - Business Development

Atlas Service Corps, USA

  • Prepared the business and strategic analysis for Atlas Service Corp’s entry into the Indian Market, determining the risks of entry, the budget required, and the expected revenue.
  • Stipulated information about other NGOs undertaking similar programs and surveyed the response of NGOs in India to the Atlas Corps’ model.
Dec 2010 - Apr 2010

Research Project

HEC Paris
  • Defined the role that Social Media currently plays in Crises Management by interviewing Crises Managers from leading multi-national organizations across different industries.
  • Researched existing literature on Crises Management and Web 2.0 Marketing to propose innovative social media strategies in Crises Management.
Sep 2009 - Dec 2009

Pro-bono Consulting - Business Development Project

UNESCO Paris
  • Proposed business strategies to enter the Greetings Card Segment of Personal Stationery Industry of India, determining the size of the Greetings Card market and recommending the most effective distribution channels.
  • Determined the long-term potential of the Indian market and proposed a framework for selecting potential partners
Feb 2009 - Aug 2009

Coach - GMAT Verbal

Jamboree Education Pvt. Ltd.

  • Mentored more than 100 GMAT test takers in improving their verbal skills, i.e., improving their Grammar and their Reading, Writing & Critical Reasoning Skills.
Jun 2008 - Sep 2008

Volunteer

Prayas Institute of Juvenile Justice

  • Raised funds for various programs undertaken for the marginalized and exploited children, youth, and women.
  • Proposed Account Management Processes to help augment contributions from corporate sector
Jun 2007 - Mar 2008

Area Sales Manager

Sodexo SVC India Pvt Ltd.

  • Acquired 5 new key accounts (Meal Voucher), resulting in 30% increase in value of business.
  • Generated 20% additional revenue from existing accounts by developing the promotion mix of ‘Marketing Insert’ proposal.
Oct 2004 - Jun 2007

Assistant Manager - Sales & Business Retention

The Times Group (Timesjobs.com)

Assistant Manager/Business Manager2006-2007

  • Led the Business Retention team and formulated strategies that resulted in 300% increase in value of business.
  • Devised two new revenue models that resulted in overall 400% increase in volume of business.

Senior Officer/Account Manager2004-2006

  • Achieved 200% of revenue targets by acquiring more than 100 new retail accounts and 35 new corporate accounts.
  • Developed a new segment (Small and Medium Enterprise segment) that market leaders of the e-recruitment industry had failed to penetrate.
Apr 2004 - Sep 2004

Assistant Manager - Marketing Services

Tex Corp Limited

  • Generated product familiarity by developing advertisements and organizing brand promotion schemes.
  • Coordinated with buyers for their existing approvals, and also initiating new buyer approvals
Jan 2003 - Nov 2003

Executive - National Features

The Times Group (The Times of India)
  • Developed more than 20 new national level corporate clients.
  • Conceptualized and executed 2 new features that contributed to 40% of the National Feature’s annual revenue target.

Education

Education
Sep 2009 - Jun 2011

Master of Business Administration

HEC Paris

Additional Projects

Disneyland Paris – May 2010 to August 2010

  • Recommended Social Media strategies to Disneyland Paris to collect data for its for Marketing database.

Fetchdog.com - October 2009 to January 2010 

  • Recommended Web 2.0 Marketing strategies to Fetchdog.com, a young American startup in the dog accessory industry, to improve their online traffic & conversion rate, increasing customer satisfaction and generating higher revenues.

Organizations

India Week – Cultural - January 2010 to March 2010 

  • Managed India Week, an event was sponsored by India Tourism Office, Paris (Ministry of Tourism – Government of India). All programs as part of the week were conducted by members of the HEC MBA student community.

HEC-Net Impact Social & Sustainable Business Conference - January 2010 to May 2010 

  • Managed Panel Discussion on “SUSTAINABILITY AND DEVELOPED VS DEVELOPING ECONOMIES”, a panel that included eminent speakers such as Kumara Narayanan (Director-Tata Consultancy Services, France), Robert Scheidig (L’Appel, Former Global Director Marketing IBM, Manager of non-profit activities in Chad), Preeti Sinha (African Financing Partnership & Syndications - African Development Bank)
  • Organized keynote speech from Industry Leaders in the Not-for-Profit sector.

HEC Net-Impact Social & Sustainable Business Conference - January 2011 to March 2011 

  • Organized keynote speech from Industry Leaders in the Not-for-Profit sector.
Jun 2001 - Jun 2003

Post Graduate Diploma in Business Administration

ICFAI Business School, Hyderabad

Organization

Trishna - Management Games Meet - August 2002 to November 2002

  • Managed PR & Communication with Press and other Pan-India MBA Schools.

Note: Awarded certificates by ICFAI Business School, Hyderabad for excelling in impromptu content development and for excellent work done in managing Trishna.

Skills

Skills

Social Media Management & Web 2.0 Marketing

  Determined the role of Social Media for organizations in Crises Management - 5 month project that included interview with Social Media Managers/Crises Leaders in 10 leading MNCs across various industries such as internet, Automobile, Financial Services, etc. Recommended 5 actionable points for Social Media Management to HEC Paris, points that have been incorporated in the communication strategy of HEC Paris. Recommended Social Media Strategies to Disneyland Paris to collect data for its Marketing database. Proposed Online Marketing strategies to fetchdog.com to increase Traffic & Conversion rate.  

Business Development/Sales

  While at HEC Paris, I have had significant experience in Business Development projects; for example, in May 2010 I developed the Business Plan for a US Based organization, a plan that resulted in the launch of their India Program.   I have five years of sales experience with expertise in Media Sales (Print & Online) in the B2B and Retail segment. I have excellent hands-on skills in problem solving, creating opportunities, building & nurturing relationships, & closing big-ticket sales.   

Summary

I graduated as a MBA with specialization in Strategy from HEC Paris on June 17, 2011; this was my second MBA. My first MBA was from ICFAI Hyderabad – I specialized in Finance & Marketing. While at HEC Paris, I have had significant experience in Business Development projects; for example, I developed the Business Plan for a US Based organization, a plan that resulted in the launch of their India Program. 

I have five years of sales experience with expertise in Media Sales in the B2B and Retail segment. I have excellent hands-on skills in problem solving, creating opportunities, building & nurturing relationships, & closing big-ticket sales. Also, I believe that a key element of Business Development is the development of communication strategy in the era of New Media; I have undertaken several projects to develop skills and build experience in New Media/Social Media/Internet Marketing. As the cliché goes, I love to take up new challenges. For example, I have run and completed Paris Marathon in April 2010 and 2011. Another example would be the fact that despite not having any prior experience, I have successfully coached professionals (with more than 5 years of experience) in developing their verbal skills.  In my spare time, I volunteer for various programs run by Not for Profit organizations as I have a keen interest in the developmental cause of the marginalized and exploited children, youth, and women in the developing/underdeveloped countries.

Specialties

- Business Development - Sales: B2B & Retail - Account Management  - Customer Relationship Management - Web 2.0 Marketing: Social Media, Online Marketing, Mobile Payment Gateways, etc.

Custom

Languages: English (Fluent), French (Intermediate), Bengali (Fluent), Hindi (Fluent).

Date of Birth: July 29, 1979

Gender: Male

References: Available on request.

Availability: Immediate

Interest

Professional Interests

  • Customer Relationship Marketing
  • Business to Business Marketing
  • WEB 2.0 Marketing
  • Social Media Marketing
  • Crises Management
  • Energy
  • Not for Profits

Personal Interests

  • Marathon Runner - Ran and completed Paris Marathon - April 2011 & 2010
  • Training/Coaching
  • Blogging & Tweeting (Professional & Personal)