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My Objective

As CEO of 12Tribe Films, reaching hundreds of thousands of people each month on social media with videos about Israel,  I'm committed to using my passion for the Jewish people and the land of Israel to inspire people about their Jewish identity using the truth about Israel. 

Interviewing VIPs & Influencers in the Jewish/Israel Space

Movie Producer

Independent Israel Advocate in Action

Public Speaking

Social Networking

Work experience


Co-Founder and CEO

12Tribe Films Ltd./

- Internet and social media marketing to help people connect with, and be more informed, about Israel and the Jewish people.

- Video production, distribution and promotion

- Live streaming interviews and events

- Social media marketing packages for personal, business and organizational branding

- Manage the first ever annual Milstein Foundation Inspired by Israel video contest for Israel two years in a row.


Founder and CEO

12Tribe Films Foundation

· Established not for profit organization to provide movies and cultural programs to communities and organizations to allow for a more comprehensive understanding of the Jewish people and the State of Israel today.

·Produced a movie called “Home Game” about the untold Human Story of Gush katif youth during the 2005 Disengagement

·Developed communications and marketing program to promote screenings of “Home Game” worldwide. Over 400 screenings occurred worldwide, including Israel, North America, Australia and England.

·      Network with Jewish Communities and Jewish organizations worldwide to set up events and programs to help educate about the Jewish people and the State of Israel.

Jul 20102014

Acting Director

Chizuk Now

Direct support to families and communities in Yehuda and Shomron.

Challenging times are upon the Jewish people in the State of Isreal and especially upon those who live in Yehuda and Shomron. Chizuk Now works towards supporting and encouraging the people of Yehuda and Shomron in the following ways:

- Working directly with community leaders and local social workers to find the projects in need of assistance to support and encourage people to continue living in Yehuda and Shomron.

- Supporting morale building events to encourage and support people to continue living in Yehuda and Shomron

- Supporting youth programs to encourage and support the youth to be proud of living in Yehuda and Shomron.

Feb 2010Jun 2011



Creating innovative online video solutions to help companies, organizations and individuals brand themselves and convert views of their online videos into engagements and actions.

We can ssist you with your online video strategy from A-Z, including any or all of the following:

- Video production

- Enhancing your videos and video landing pages to be engaging

- Promoting your videos online


Change Management Consultant

Accenture - Israel Office

·  Supported the Bank Communication/Motivation/Training teams in formulating and implementing an integrated training and communications strategy

·  Led a team in managing the design and rollout of new banking procedures for central offfices and branches across the country during the implementation of a new banking computer system

·  Managed a Project Reengineering assignment to identify technological, operational and organizational improvements in the bank

·  Designed, implemented and managed a Scorecard Measurement process to manage employee performance during the change program


Change Management Consultant

Accenture - NY Office

Workforce Transformation Project at a Multi-National Telecommunications Company 

Designed training curriculum, developed the courses and designed eLearning solutions; Design Knowledge Management solutions for over 10,000 users across the USA

Change Management Project at a Multi-National Business Telecommunications Company

Designed global communications and traning strategy for over 10,000 end users worldwide for SAP system implementation




Columbia University

Organizational Psychology



Baruch College

Industrial & Organizational Psychology



Military Service

Infantryman proudly served in the Golani Brigade


Talmudic Studies at Hesder Yeshiva

Ohr Etzion

Talmudic Studies at Hesder Yeshiva