Senior Business Analyst
Tata Consultancy Services Ltd
Working for Nielsen Account-a leader in Market Research, identifying business issues, research objectives and story boarding analysis in consultation with clients. Analyzing trends, identifying growth drivers, bench-marking, competitor analysis, measuring promotion effectiveness and quantifying opportunities. Providing actionable insights and developing presentation using Nielsen analytic tools. Automating process activities by creating MS Excel templates for faster and efficient analysis. Creating PowerPoint playbooks and SOP documents to serve as reference guide. Tracking feedback's and discussing areas of improvement with onshore and offshore team.