More than 15 years' experience with Broadcast Branding, Promotions, and Packaging working with some of the biggest brands in Indian Television. Based in Mumbai, India. Built creative teams. Launched and branded Television Channels & Networks. Produced and supervised sustenance promotions for all On Air Content while heading respective creative teams.
- Hindi GEC Brands - Star Plus, Sahara One, NDTV Imagine
- Bollywood - Star Gold, NDTV Showbiz.
- English Entertainment - Star World, Star Movies, Warner Brothers.
- World Cinema - NDTV Lumiere.
- Kids - Hungama with UTV.
- News - Star News.
- Regional - Star Vijay.
- Nature & Wildlife - NGC
Extended On Air Promo activities into spaces such as Interactive Games, Content Packaging for Non Fiction Shows, designing Off Air and Internet led deliverables. Created a Web based interactive game for a Wedding reality Show that went on to gather amazing responses on zapak.com
Created Feature Film trailers for the release of Sanjay Leela Bhansali's Devdas.
Shot extensively, over the years, with the 35mm motion picture format. Created vastly diverse original music compositions. Shot all over India - Outdoors, as well as Studio Indoors. Created Channel identities from Briefing to On Air - For On Air to Off Air to Mobile and the Internet - working with International design houses.
Created Post Production Video, Audio, and Gfx setups from startups - including people and equipments - with an eye towards maintaining quality within budgets for On Air & Off Air creative requirements