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Work experience

Sep 2013Jul 2014

Customer Insights Manager / BI Product Manager

Maverik, Inc.

Transformed total-store merchandising strategy from vendor-driven assortment to consumer need-based assortment that increased store ROI, reduced inventory cost, and increased customer satisfaction.

  • Increased inner store GMROII by 24% by implementing optimized product assortment in 24 test sites based on category sales contribution and product cannibalization analysis
  • Led team of finance, IT, and marketing managers to launch lean startup process that increased projected company operating profit by 1.5% by reallocating resources to sites with the highest potential returns
  • Designed total-store merchandising strategy that was implemented in all new store builds and prompted a completely redesigned “store-of-the-future” that aligned our future around key long-range priorities
  • Created product launch process that delivered insight on prototypes from leading-edge customers within days, resulting in four successful private label product launches
Feb 2012Aug 2013

Category Manager

Maverik Inc

Grew the $50MM beverage business by $4 MM and outpaced industry growth by 10.2% by pioneering new merchandising strategy based on purchase behavior analysis.

  • Capitalized on shopping cart joint purchase behavior to launch new beverage and food combo that led to $500K in additional beverage and food sales
  • Created promotion benchmarking methodology that recovered $300K in gross profit annually by eliminating under-performing promotions
  • Developed new reward system that motivated Maverik employees to better engage customers, netting a 65% YOY sales increase for Monster Energy
  • Designed behavioral cluster analysis to target specific customer needs by modifying product assortment to match store demographics
Feb 2011Jan 2012

Consumer Research Analyst

Maverik Inc

Launched market research program, including participation in industry research, hiring of third-party market research firm and creating ad-hoc system for conducting focus groups and customer surveys.

  • Saved $2.54MM by reversing executive team’s decision on ATM strategy through conjoint analysis
  • Built feasibility study which created $2MM+ loyalty program investment using custom SQL, shopping cart behavior algorithms and multiple linear regression
  • Crafted first attitude & usage study with market research firm that led to a company re-organization to center around the opportunities identified in the study


Jan 2014Jan 2016

Master of Business Administration (MBA)

Brigham Young University

Bachelor of Science (B.S.)

Brigham Young University


Customer Insight
Microsoft Office
Microsoft Excel
Marketing Research
Marketing Strategy
Market Research
Strategic Planning
Data Analysis