Customer Insights Manager / BI Product Manager
Transformed total-store merchandising strategy from vendor-driven assortment to consumer need-based assortment that increased store ROI, reduced inventory cost, and increased customer satisfaction.
- Increased inner store GMROII by 24% by implementing optimized product assortment in 24 test sites based on category sales contribution and product cannibalization analysis
- Led team of finance, IT, and marketing managers to launch lean startup process that increased projected company operating profit by 1.5% by reallocating resources to sites with the highest potential returns
- Designed total-store merchandising strategy that was implemented in all new store builds and prompted a completely redesigned “store-of-the-future” that aligned our future around key long-range priorities
- Created product launch process that delivered insight on prototypes from leading-edge customers within days, resulting in four successful private label product launches