Austin Bagley

  • Provo UT

Work experience

Work experience
Sep 2013 - Jul 2014

Customer Insights Manager / BI Product Manager

Maverik, Inc.

Transformed total-store merchandising strategy from vendor-driven assortment to consumer need-based assortment that increased store ROI, reduced inventory cost, and increased customer satisfaction.

  • Increased inner store GMROII by 24% by implementing optimized product assortment in 24 test sites based on category sales contribution and product cannibalization analysis
  • Led team of finance, IT, and marketing managers to launch lean startup process that increased projected company operating profit by 1.5% by reallocating resources to sites with the highest potential returns
  • Designed total-store merchandising strategy that was implemented in all new store builds and prompted a completely redesigned “store-of-the-future” that aligned our future around key long-range priorities
  • Created product launch process that delivered insight on prototypes from leading-edge customers within days, resulting in four successful private label product launches
Feb 2012 - Aug 2013

Category Manager

Maverik Inc

Grew the $50MM beverage business by $4 MM and outpaced industry growth by 10.2% by pioneering new merchandising strategy based on purchase behavior analysis.

  • Capitalized on shopping cart joint purchase behavior to launch new beverage and food combo that led to $500K in additional beverage and food sales
  • Created promotion benchmarking methodology that recovered $300K in gross profit annually by eliminating under-performing promotions
  • Developed new reward system that motivated Maverik employees to better engage customers, netting a 65% YOY sales increase for Monster Energy
  • Designed behavioral cluster analysis to target specific customer needs by modifying product assortment to match store demographics
Feb 2011 - Jan 2012

Consumer Research Analyst

Maverik Inc

Launched market research program, including participation in industry research, hiring of third-party market research firm and creating ad-hoc system for conducting focus groups and customer surveys.

  • Saved $2.54MM by reversing executive team’s decision on ATM strategy through conjoint analysis
  • Built feasibility study which created $2MM+ loyalty program investment using custom SQL, shopping cart behavior algorithms and multiple linear regression
  • Crafted first attitude & usage study with market research firm that led to a company re-organization to center around the opportunities identified in the study


Jan 2014 - Jan 2016

Master of Business Administration (MBA)

Brigham Young University
2005 - 2011

Bachelor of Science (B.S.)

Brigham Young University



Customer Insight



Microsoft Office

Microsoft Excel

Marketing Research

Marketing Strategy


Market Research

Strategic Planning

Data Analysis