Summary

More than 6 years' experience in Social Media and Digital Marketing within luxury companies or pure players.

Development and implementation of digital marketing strategies: Social media strategy, project management, e-PR and bloggers, websites development.

French native, fluent in English (lived in the United States for 4 years), Italian and Spanish (lived and studied in Italy and Spain)

Accustomed to work in an International environment. Autonomous, proactive and organized.

Work History

Work History
May 2014 - Present

International Social Media Manager 

Puig - Paco Rabanne  fragrances - PARIS FRANCE

-SOCIAL MEDIA

Daily animation and moderation on social media platforms : Facebook, Instagram, Twitter, Snapchat? Pinterest..
Define guidelines and editorial line to be used on social media
Guide and coordinate local markets
Manage brand content.
Cover brands events on social platfoms

-E-INFLUENCERS
Identify and define specific roll out program (experience, content, reward…) for influencers
Organize bloggers' events and partnerships

-E-LISTENING
Listen to the consumers online
Identify key brand problematics
Analyze conversations

-PROJECT MANAGEMENT
Coordinate agencies, manage the plannings and define the budget.
Define KPIs and objectives. Analyse of the results.

-YOUTUBE
Manage the Paco Rabanne Channel :
SEO
Moderation
Annotation

Sep 2012 - Dec 2013

Social Media & Digital Marketing Manager

Blackdivine - Gleeden.com dating website - MIAMI USA

- Created, updated and moderated all social media plateforms (Facebook, Twitter, Instagram..) in English, French, Italian and Spanish with qualitative and quantitative objectives and monthly reportings. 

- Created and updated on a daily basis the official blog (http://blog.gleeden.com).
- Managed e-reputation (moderated forums, blogs, and online reviews )
- Managed affiliation campaigns
- Created weekly reportings (google analytics)

Aug 2011 - Sep 2012

Digital Marketing Specialist

World Luxury - International travel agency - MIAMI USA

- Updated and optimized the website in French and English.

- Implemented, updated and moderated the Social Media plateforms
- Managed e-mailing campaigns
- Competition analysis
- Created monthly reportings (google analytics)
- Optimized and continuously improved the website for Search Engines; apply SEO best practices throughout the site
- Created and analyzed email campaigns

Aug 2011 - Jul 2012

Digital Marketing Executive

Fontainebleau Hotel **** - MIAMI USA

- Managed and updated the e-commerce site.

- Network traffic analylsis and weekly reportings via google analtics.
- Promoted online events on different plateforms.
- Implemented, updated and moderated the Facebook Fan Page in different languages.
- Monitored and managed online reviews and forums (e-reputation)
- Managed international events, photoshoots and video clips.

Jan 2010 - Aug 2010

Digital Marketing assistant

Travalco - International Tour Operator - MIAMI USA

- Created and updated a French customer database

- Created and updated website's content
- Implemented Marketing analysis
- Translated online content
- Benchmark and e-listenning

Education

Education
2008 - 2010

Masters International  Management and Marketing

Université du Sud Toulon Var  - FRANCE

Trilingual Masters (English, Italian and Spanish) : Marketing, Business Plan, Market study, creation of multilingual websites

2003 - 2006

Bachelor in Foreign Languages and Creation of multilingual websites

Université Marc Bloch Strasbourg - FRANCE

International Management and Marketing, Translation, Oral Communication in English, Spanish and German.
Creating multilingual websites : HTML and technical translation