Download PDF


  • Six plus years of advertising coordinating experience with a nationally-franchised organization.
  • Expertise in client coordinating, project management, and event marketing.
  • Cut production costs and creative development expenditures by enabling agency functions to be brought in-house, and developing stong working relationships with various vendors. 
  • Bachelors of Arts in Journalism, Majors: Advertising, Public Relations.


Wish to obtain a marketing position within an organization with which I may maximize my effectiveness in project management, advertising coordinating, and event marketing by utilizing my creative abilities and relationship development techniques in order to make a positive contribution to the company.

Work experience

Sep 2007Present

Advertising Coordinator

J.D. Byrider Systems, Inc.
  • Direct external marketing resources by managing projects with 30+ vendors and consultants, ensuring consistency of corporate message, while cutting production costs by over 50%.
  • Act as an “account representative” to 117 franchised-dealerships as well as 13 company-owned stores, and work to ensure that the individual marketing needs of all locations are met.
  • Monitor schedules, budgets, production specifics and distribution arrangements to ensure timely completion and quality control of marketing activities and publications.
  • Supervise and provide direction to designer and to all part-time marketing staff.
  • Work with outsourced consulting firms and corporate staff on lead-generation programs and strategies, social media, search engine optimization and pay-per-click campaigns.
  • Lead all fundraising efforts for the corporation’s major non- profit affiliate, The American Heart Association, and have helped raise nearly $200,000 for the Indianapolis-market during my tenure with J.D. Byrider.
  • Plan, coordinate, and manage corporately-sponsored events including Kroger Speedfest, AHA Heart Walk, internal Start! Rally, J.D. Byrider night with the Indiana Ice, Autograph signings, Corporate outings, etc.

Advertising Assistant

Fax Daily/Dine Magazine
  • Developed sales leads for staff.
  • Assembled and distributed media kits.
  • Proofread magazine articles and advertisements before they were sent to production.
  • Maintained circulation and subscription information.
Sep 2004Sep 2007

Marketing Assistant

  • Created and distributed marketing communications for J.D. Byrider Franchising, J.D. Byrider Advertising Group, and J.D. Byrider Company Stores in a deadline -sensitive environment.
  • Coordinated the flow of information from attorneys to other marketing staff, office staff and dealers including copyright and trademark information, disclaimers, AG requirements, and various other government regulated information.
  • Conceptualized and delivered several successful Advertising and Public Relations programs.
  • Established relationships with internal and external marketing professionals and vendors, enabling agency functions to be brought in-house.
  • Developed strong working relationships with franchise owners and managers.
  • Designed and edited letters, flyers, brochures, print ads and communications packets under direction of Ad Group President.
  • Updated and maintained two internal websites.


Sep 1999Mar 2004

Bachelor of Arts

Ball State University


On-line and Social Media Marketing
Campaign Development
Knowledge of Microsoft Office
Presentation Development
Knowledge of Media Law
Knowledge of Adobe Creative Suite
Event Planning
Project Management

Audrey's Portfolio


Shannon Hunter

Sponsorship Coordinator for J.D. Byrider's sponsorship affiliation with the American Heart Association. Shannon and I have worked closely together on many projects, events, fundraising efforts, etc. over the last three years.

Christopher Green

Christopher is the creative director for all JDB marketing materials and works under my direction on various projects. 

Russell Larson

Russell Larson is a J.D. Byrider franchise owner with whom I have worked for six years. 

Greg Hiatt

Greg Hiatt is a co-worker with whom I currently work.  Greg's focus within the HR Department is primarily training-related.  Greg and I have worked closely on various projects over the past four years.

James England

Jim England has been my direct boss for the past six years.

Kim Ramirez

Kim is a sales representative for a company with which my current company does a substantial amount of business.  Kim and I have worked extremely closely on many projects over the past six years. 

Richard Mathiesen

Rich is an account representative for the printing company that handles the  bulk of the printing projects I currently oversee.  Rich and I have had a close working relationship for the past five years.

Jeremy Hamilton

Jeremy Hamilton is the publisher of Indianapolis Dine Magazine.  I've known Jeremy on a professional level for the past seven years.

Kerrie Henderson

Kerrie Henderson is the owner of an advertising agency that currently places media for over twenty J.D. Byrider locations.  Kerrie and I have had a close working relationship for the past five years.

David Borshoff

David is a client with whom I have done freelance projects with. Projects include tagline and logo development, as well as various marketing consulting.